Quick Commerce - Performance Marketing Specialist

Imagimake Play Solutions Pvt Ltd.; Mumbai; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Imagimake Play Solutions Pvt Ltd. is seeking a performance marketing specialist to plan, execute, and optimize campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket.

You will manage budgets, bids, keywords, and placements to maximize sales and ROAS while monitoring key metrics and driving marketplace growth. The ideal candidate has 2-3 years of hands-on Quick Commerce marketing experience, strong analytical skills, advanced Excel capabilities, and the ability to translate data into

Qualifications

• 2-3 years of hands-on experience in Quick Commerce / Marketplace Performance Marketing.
• Strong understanding of Q-commerce advertising, sponsored placements, search visibility.
• Experience in campaign management, budget optimization.
• Strong analytical skills handling SKU and campaign-level data.
• Advanced Excel skills: Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS.
• Ability to turn marketplace data into actionable business insights.
• Communication and stakeholder management abilities.
• Data-driven approach in fast-paced environments.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket.
• Manage advertising budgets, bids, keywords, placements, and campaigns to drive sales and efficient ROAS/TACoS.
• Monitor metrics including Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate.
• Analyze SKU, keyword, category, and platform-level performance to identify growth opportunities and optimize underperforming campaigns.
• Drive search visibility, product discoverability, rankings, and marketplace presence.
• Track competitor pricing, assortment, promotions, and visibility across platforms.
• Monitor stock availability/OOS impact and work with category and marketplace teams to improve SKU performance.
• Plan and execute seasonal campaigns, promotions, new launches, and platform-specific activations.
• Build and maintain daily/weekly MIS and performance dashboards, translating data into actionable growth recommendations.

Skills

Analytical thinking

Campaign management

Performance marketing

Budget optimization

Stakeholder communication

Tools

Excel

MIS dashboards

Job description

Role & responsibilities

• Plan, execute, and optimize performance marketing campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket.
• Manage advertising budgets, bids, keywords, placements, and campaigns to drive sales and efficient ROAS/TACoS.
• Monitor key metrics including Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate.
• Analyse SKU, keyword, category, and platform-level performance to identify growth opportunities and optimize underperforming campaigns.
• Drive search visibility, product discoverability, rankings, and marketplace presence.
• Track competitor pricing, assortment, promotions, and visibility across platforms.
• Monitor stock availability/OOS impact and work with category and marketplace teams to improve SKU performance and assortment.
• Plan and execute seasonal campaigns, promotions, new launches, and platform-specific activations.
• Build and maintain daily/weekly MIS and performance dashboards, translating data into actionable growth recommendations.

Key Requirements

• 2 - 3 years of hands-on experience in Quick Commerce / Marketplace Performance Marketing, preferably across Blinkit, Swiggy Instamart, Zepto, and/or BigBasket.
• Strong understanding of Q-commerce advertising, sponsored placements, search visibility, SKU performance, and marketplace growth levers.
• Proven experience in campaign management, budget optimization, and performance analysis.
• Strong analytical skills with experience handling SKU and campaign-level datasets.
• Advanced Excel skills Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, data analysis, and dashboards.
• Ability to turn marketplace data into actionable business insights.
• Understanding of Q-commerce consumer behaviour, promotions, inventory impact, and marketplace search.
• Strong communication, stakeholder management, and problem-solving skills.
• Highly data-driven, detail-oriented, and comfortable in a fast-paced environment.