Publishing Manager - Product & Growth

Crazy Labs Ltd.; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

CrazyLabs is seeking a Publishing Manager - Product Growth to turn promising mobile games into stronger, scalable products. You’ll work with external studios and internal teams, using product thinking, player data, and structured iteration to drive performance and player experience.

The ideal candidate has 3+ years in mobile game product management or publishing, with a strong grasp of F2P KPIs, monetization, and level design, plus hands-on data and A/B testing experience.

Qualifications

• 3+ years in mobile game product management, publishing, or game production.
• Strong understanding of F2P KPIs, retention, engagement, and player behavior.
• Experience improving games through data and product iteration.
• Good understanding of monetization, economy, progression, content pacing, and level design.
• Experience working with external studios or distributed teams.
• Strong communication and stakeholder management skills.
• High ownership and excellent follow-through.
• Strong written and verbal English.
• Hybrid-casual, puzzle, idle, arcade, or casual game experience; familiarity with A/B testing and analytics tools like Tableau.

Responsibilities

• Work with studios to improve gameplay, player experience, and performance.
• Analyze KPIs, player behavior, gameplay, and market benchmarks.
• Turn insights into priorities and product recommendations.
• Help improve progression, economy, monetization, content pacing, and level design.
• Guide experiments, A/B tests, and product iterations.
• Collaborate with Analytics, QA, Creative, UA, and Product.
• Track milestones, risks, decisions, and performance across multiple games.

Skills

Publishing

Product Growth

Mobile games

KPIs

Data analysis

Monetization

External studios

Stakeholder management

Ownership

English fluency

Tools

Tableau

Job description

Job Summary

Job opportunity: Publishing Manager - Product Growth Publishing Manager - Product Growth

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That s where you come in!

We re looking for a Publishing Manager - Product Growth to help turn promising mobile games into stronger, scalable products.

You ll work closely with external studios and our internal teams, using product thinking, player data, and structured iteration to improve game performance and player experience.

If you are:

• Experienced in mobile game product, publishing, or production
• Comfortable digging into KPIs and understanding why players stay, leave, progress, or monetize
• Strong at turning data and observations into clear product actions
• Confident giving direct and actionable feedback to studios
• Comfortable owning several games and priorities at once
• Analytical, hands-on, fast-moving, and high-ownership

Then you might be a great match for CrazyLabs.

Responsibilities

As a Publishing Manager, you will:

• Work with studios to improve gameplay, player experience, and performance
• Analyze KPIs, player behavior, gameplay, and market benchmarks
• Turn insights into clear priorities and product recommendations
• Help improve progression, economy, monetization, content, and level design
• Guide experiments, A/B tests, and product iterations
• Collaborate with Analytics, QA, Creative, UA, and Product
• Track milestones, risks, decisions, and performance across multiple games

Requirements

What we re looking for:

• 3+ years in mobile game product management, publishing, or game production
• Strong understanding of F2P KPIs, retention, engagement, and player behavior
• Experience improving games through data and product iteration
• Good understanding of monetization, economy, progression, content pacing, and level design
• Experience working with external studios or distributed teams
• Strong communication and stakeholder management skills
• High ownership and excellent follow-through
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; A/B testing and analytics tools such as Tableau; hands-on level design or player progression experience.