Publishing Manager - Market & Concepts

Crazy Labs Ltd.; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

CrazyLabs is a leading publisher of casual and hybrid-casual games. We are seeking a Publishing Manager - Market Concepts to help shape the next generation of mobile hits, working at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven development.

You will collaborate with external studios and internal teams, use AI tools for ideation, and turn insights into testable briefs and concepts.

Qualifications

• 3+ years in mobile games publishing, product, game development, game design, or creative strategy.
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns.
• Ability to explain why a game or concept works.
• Experience creating briefs, references, presentations, or product feedback.
• Experience working with external partners or cross-functional teams.
• Practical experience with AI tools.
• Strong written and verbal English.
• Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.

Responsibilities

• Research mobile game trends, genres, mechanics, creatives, and player behavior.
• Identify promising market opportunities and new game directions.
• Turn insights into concepts, briefs, references, and testable ideas.
• Test and validate new concepts.
• Use AI to accelerate ideation, visual exploration, and prototyping.
• Review market and test signals to decide what to pursue, iterate, or stop.
• Share learnings and opportunities across the Publishing team.

Skills

Mobile gaming experience

AI tools experience

English proficiency

Cross-functional collaboration

Briefs and concepts creation

External partner management

Trend analysis

Unity/creative tools familiarity

Tools

Figma

Claude

Cursor

Unity

Job description

Job Summary

Job opportunity: Publishing Manager - Market Concepts Publishing Manager - Market Concepts

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That s where you come in!

We re looking for a Publishing Manager - Market Concepts to help us discover the next generation of mobile game hits.

You ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:

• Experienced in mobile gaming and always curious about what s next
• Great at breaking down successful games, mechanics, and creatives
• Able to turn trends and insights into strong game concepts
• Comfortable working with external studios and multiple internal teams
• Hands-on with AI tools for ideation, visuals, research, or prototyping
• Fast-moving, curious, analytical, and high-ownership
• Strong technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.

Responsibilities

• Research mobile game trends, genres, mechanics, creatives, and player behavior
• Identify promising market opportunities and new game directions
• Turn insights into concepts, briefs, references, and testable ideas
• Test and validate new concepts
• Use AI to accelerate ideation, visual exploration, and prototyping
• Review market and test signals to decide what to pursue, iterate, or stop
• Share learnings and opportunities across the Publishing team

Requirements

What we re looking for:

• 3+ years in mobile games across publishing, product, game development, game design, creative strategy
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns
• Ability to explain why a game or concept works
• Experience creating briefs, references, presentations, or product feedback
• Experience working with external partners or cross-functional teams
• Practical experience with AI tools
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.