Research Lead – Market, Competitor & Consumer Intelligence

Playsimple Games Private Limited; Bengaluru; On-site; INR 2,500,000 - 3,500,000; Full time

Benefits offered by this job

Direct influence on product strategy

Opportunity to build a world-class insights capability

High ownership and visibility within the studio

Job summary

Playsimple Games Private Limited seeks a Research Director to lead the Market, Competitor, and Consumer Intelligence function. This role shapes how insights influence decisions in a fast-growing mobile gaming studio.

Responsibilities include leading research programs, building a research capability, and delivering insights for strategic decisions. The ideal candidate has over 10 years in market research with deep expertise in gaming or tech, strong leadership skills, and effective communication ability.

Enjoy a central role with high visibility in a company aimed at building impactful gaming experiences globally.

Qualifications

• 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred).
• Deep expertise in qualitative and quantitative research methodologies.
• Strong understanding of global gaming markets and player behavior.

Responsibilities

• Lead qualitative and quantitative research programs across global markets.
• Develop deep player understanding through segmentation and user journey mapping.
• Identify global gaming trends and inform portfolio direction.

Skills

Market research expertise

Qualitative methodologies

Quantitative methodologies

Global gaming market understanding

Team leadership

Storytelling skills

Job description

Bangalore North, India | Posted on 06/05/2026

We are one of India’s most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our Vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordRoll, TileMatch, Jigsaw, Wordy, 2248 Number Merge, Word Search Solitaire and Many more.

We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Director to lead our Market, Competitor, and Consumer Intelligence function.

This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Key Responsibilities

• Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
• Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
• Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction
• Build and institutionalize a structured competitor intelligence framework
• Analyze competitor titles, monetization models, go-to-market strategies, and live‑ops performance
• Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts

Strategic Partnership with Studio Leadership

Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions.

• Translate research findings into clear strategic implications and actionable recommendations
• Support greenlight decisions, new IP exploration, and market entry strategies

Team & Capability Building

• Build and lead an in-house insights capability (qualitative and quantitative)
• Establish best-in-class research processes, vendor partnerships, and data integration practices
• Combine primary research with gameplay data, performance metrics, and external market intelligence

Executive Communication

• Deliver clear, high-impact insight narratives for leadership decision-making
• Drive a culture of evidence-based decision-making across the studio

What We Offer

• A central leadership role in a fast-scaling Indian gaming company building for the world
• Direct influence on product strategy and global expansion
• High ownership and visibility within the studio
• Opportunity to build a world-class insights capability from Bangalore

Qualifications

• 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)
• Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies
• Strong understanding of global gaming markets and player behavior
• Experience working closely with product or creative teams
• Proven ability to build and lead high-performing teams
• Strong storytelling and executive communication skills