Public Relations Executive- Technology

Burson; Gurugram District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Burson, part of WPP, is seeking an Account Executive to drive integrated communications programs for our Enterprise technology team. You will collaborate with senior colleagues to deliver campaigns, manage client deliverables, and nurture relationships with media and influencers.

You will work in a hybrid setup, use Generative AI tools for research, planning, and content creation, and support business growth through thoughtful insights and precise execution.

Qualifications

• Strong understanding of public relations and integrated communications.
• Excellent written and verbal communication skills.
• Experience in media relations and stakeholder engagement.
• Ability to manage multiple projects and deadlines effectively.
• Strong research, analytical, and reporting capabilities.
• Familiarity with social media trends and influencer engagement.
• Collaborative mindset with strong teamwork and interpersonal skills.
• Working knowledge of Generative AI tools and their application in communications.

Responsibilities

• Support the execution of integrated communications strategies and campaigns.
• Develop client-facing materials including press releases, messaging, reports, and presentations.
• Build and maintain relationships with media, influencers, and key stakeholders.
• Monitor industry trends, news, and social media opportunities relevant to clients.
• Manage account deliverables within timelines and budget requirements.
• Conduct research and provide insights to support client programs and new business opportunities.
• Assist in team coordination, training, and knowledge sharing initiatives.
• Leverage Generative AI tools for research, planning, content creation, and operational efficiency.

Job description

Who We Are Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

As an Account Executive at Burson, you will play a key role in executing integrated communications programs, managing client deliverables, supporting media and influencer engagement, and contributing to business growth for our Enterprise technology team. You will work closely with senior team members to deliver impactful campaigns, maintain strong client relationships, and ensure high-quality execution across accounts.

What You'll Do

• Support the execution of integrated communications strategies and campaigns.
• Develop client-facing materials including press releases, messaging, reports, and presentations.
• Build and maintain relationships with media, influencers, and key stakeholders.
• Monitor industry trends, news, and social media opportunities relevant to clients.
• Manage account deliverables within timelines and budget requirements.
• Conduct research and provide insights to support client programs and new business opportunities.
• Assist in team coordination, training, and knowledge sharing initiatives.
• Leverage Generative AI tools for research, planning, content creation, and operational efficiency.

Experience That Contributes To Success

• Strong understanding of public relations and integrated communications.
• Excellent written and verbal communication skills.
• Experience in media relations and stakeholder engagement.
• Ability to manage multiple projects and deadlines effectively.
• Strong research, analytical, and reporting capabilities.
• Familiarity with social media trends and influencer engagement.
• Collaborative mindset with strong teamwork and interpersonal skills.
• Working knowledge of Generative AI tools and their application in communications.

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.