Public Relation Specialist

Cloud Counselage Pvt Ltd; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Career growth

Professional development

Collaborative environment

Job summary

Cloud Counselage Pvt Ltd in Mumbai, India is seeking a Public Relations Specialist to lead media relations, craft compelling communications, and implement PR strategies that boost brand visibility.

The role requires strong writing, excellent communication, and the ability to build relationships with journalists and influencers. Experience in PR, media monitoring tools, and content creation is preferred. Remote/Hybrid/In-Office work options available.

Qualifications

• Bachelor's degree in PR/Communications/Journalism/Marketing or related field
• 2–4 years of PR/media relations or communications experience
• Proven track record of media placements and building media relations
• Excellent written and verbal communication skills with strong editing abilities
• Proficiency with media monitoring tools and Microsoft Office Suite

Responsibilities

• Media Relations: Build and maintain relationships with media outlets, journalists, and influencers to secure media coverage and positive brand mentions.
• Press Release & Content Creation: Write press releases, media kits, newsletters, and other content that align with brand messaging and support marketing initiatives.
• Crisis Communication: Assist in developing strategies for managing brand reputation during crisis situations, preparing statements, and providing timely responses to the media.
• Event Support: Plan and coordinate PR events, press conferences, and product launches to maximize media coverage and engagement.
• PR Campaigns: Develop and execute PR campaigns to support product launches, brand announcements, and other major initiatives.
• Monitoring & Reporting: Track and analyze media coverage, providing regular reports on PR efforts, brand mentions, and campaign impact.
• Market & Industry Research: Stay updated on industry trends, competitor activity, and audience insights to help refine PR strategies and initiatives.

Skills

Writing

Media relations

Editing

Crisis communication

Education

Bachelor's Degree in PR/Communications/Journalism/Marketing or related field

Tools

Meltwater

Cision

MS Office

Job description

About the job Public Relation Specialist

The Public Relations Specialist will be responsible for developing and executing PR strategies, managing media relations, and crafting compelling communications materials to enhance brand visibility and reputation. This role requires excellent writing, communication, and relationship-building skills, with a keen understanding of media and industry trends.

What's For The Candidate:

• Competitive salary based on experience.
• Opportunities for professional development and career growth.
• A collaborative and dynamic work environment.

KEY RESPONSIBILITIES:

• Media Relations: Build and maintain relationships with media outlets, journalists, and influencers to secure media coverage and positive brand mentions.
• Press Release & Content Creation: Write press releases, media kits, newsletters, and other content that align with brand messaging and support marketing initiatives.
• Crisis Communication: Assist in developing strategies for managing brand reputation during crisis situations, preparing statements, and providing timely responses to the media.
• Event Support: Plan and coordinate PR events, press conferences, and product launches to maximize media coverage and engagement.
• PR Campaigns: Develop and execute PR campaigns to support product launches, brand announcements, and other major initiatives.
• Monitoring & Reporting: Track and analyze media coverage, providing regular reports on PR efforts, brand mentions, and campaign impact.
• Market & Industry Research: Stay updated on industry trends, competitor activity, and audience insights to help refine PR strategies and initiatives.

Requirements:

• Bachelor's Degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 2-4 years of experience in public relations, media relations, or communications.
• Proven track record of securing media placements and building media relationships.
• Excellent written and verbal communication skills, with strong editing abilities.
• Proficiency with media monitoring tools (e.g., Meltwater, Cision) and Microsoft Office Suite.

Job Location: Remote/Hybrid/In-Office

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