Pursuit Writing Analyst Skill Required: Pursuit Services - Content Management | Company: Accenture Experience Required: 3 to 5 Years | Qualication: Any Graduation About Accenture: Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, we oer Strategy and Consulting, Technology and Operations services, and Accenture Songall powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com.
WHAT WOULD YOU DO?
Transform sales to help clients build a future-ready and digital B2B revenue engine. Organize, categorize, and publish content and information using specic tools and channels for internal organization-wide usage.
- Manage schedule changes, capacity, inventory issues, and cancellations across sales pursuits.
ROLE SUMMARY & KEY ACCOUNTABILITIES
- Role Summary: Develop clear, compelling, and compliant written content for proposals, RFPs, RFIs, and sales materials, progressing responses to an advanced (8090%) draft state in partnership with Response Managers, Sales Operations, and SMEs.
- Proposal Planning & Alignment: Attend proposal kick-os to align with Response Managers and sales on strategy, templates, data sources, and collateral.
- Proposal Content Development Ownership: Write compliant, persuasive content for proposals using standard templates, campaign-aligned messaging, and existing collateral.
- Value Proposition & Storytelling: Translate complex solution details, dierentiators, and client needs into compelling narratives that strengthen competitive positioning and improve win rates.
- Content Quality & Consistency: Ensure accuracy, tone, clarity, and brand consistency across written materials.
- Compliance Requirements: Pull required compliance data (placement/client data, supplier diversity, public sector reps, market intelligence, security, and ESG pre-lls).
- SME Collaboration & Input Integration: Interview subject matter experts to gather technical and commercial details and integrate inputs into proposals.
- Content Asset Development & Iteration: Identify high-performing content for repository reuse, incorporate review feedback, and rene drafts to meet submission standards.
WHAT ARE WE LOOKING FOR?
- Professional business writing, editing, and proposal storytelling expertise.
- Familiarity with proposal templates and formatting standards in MS Oce (Word, PowerPoint; MS Oce expertise required).
- Ability to synthesize complex technical and commercial information clearly with high attention to detail and quality standards.
- Knowledge of proposal compliance requirements and ability to ensure alignment with RFx requests.
- Experience collaborating with SMEs and creative colleagues (e.g., Graphic Designers) to produce response materials.
- Experience using Generative AI platforms to research, create, and locate content.
KEY PERFORMANCE INDICATORS (KPIS)
- Operational Outcome KPIs: First-draft acceptance rate, content quality score, win rate on supported proposals, on-time content delivery rate, and re-use eectiveness rate.
- Activity / Execution KPIs: Sections drafted per period, average draft turnaround time, revision cycles per section, template adherence rate, and boilerplate utilization rate.