Programmatic Campaign Manager

Omnicom Global Solutions; Gurugram District, Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Omnicom Global Solutions is seeking a Programmatic Specialist with 3–5 years of hands-on experience in digital advertising, focusing on The Trade Desk (TTD). You will plan, execute, and optimize campaigns across DSPs, monitor performance, and report on CTR/CPA/ROAS metrics for global clients.

The role requires strong analytical skills and familiarity with media buying across display, video, and CTV/OTT, with a hybrid work mode in Bangalore.

Qualifications

• 3–5 years of experience in Programmatic/Digital Advertising.
• Hands-on experience with The Trade Desk (TTD).
• Strong understanding of DSP, RTB, programmatic buying, audience targeting, and bidding.
• Experience with display, video, CTV/OTT, and other digital channels.
• Strong analytical and reporting skills.

Responsibilities

• Plan, execute, and optimize programmatic campaigns using The Trade Desk (TTD).
• Set up campaigns, audiences, targeting, budgets, bids, and creatives.
• Monitor campaign performance and optimize toward KPIs such as CTR, CPA, ROAS, VTR, and conversions.
• Perform audience targeting, retargeting, and inventory optimization.
• Analyze campaign data and prepare performance reports.
• Troubleshoot campaign delivery, tracking, and performance issues.
• Work closely with internal teams, clients, and media/planning teams.
• Stay updated on programmatic advertising trends, DSP capabilities, and industry best practices.

Skills

Programmatic/Digital Advertising

The Trade Desk (TTD)

DSP/RTB/Programmatic Buying

Audience Targeting & Bidding

Campaign analytics & reporting

Display/Video/CTV/OTT

Tools

Amazon DSP

Google Analytics

Campaign Manager 360

Job description

Programmatic Specialist TTD

Experience: 3–5 Years
Shift: 6:30 PM – 3:30 AM IST
Location: Bangalore
Work Mode: Hybrid

Job Overview

We are looking for a Programmatic Specialist with 3–5 years of experience in digital/programmatic advertising, with strong hands‑on experience in The Trade Desk (TTD). The candidate will be responsible for campaign setup, optimization, monitoring, and performance analysis across programmatic channels.

Key Responsibilities

• Plan, execute, and optimize programmatic campaigns using The Trade Desk (TTD).
• Set up campaigns, audiences, targeting, budgets, bids, and creatives.
• Monitor campaign performance and optimize toward KPIs such as CTR, CPA, ROAS, VTR, and conversions.
• Perform audience targeting, retargeting, and inventory optimization.
• Analyze campaign data and prepare performance reports.
• Troubleshoot campaign delivery, tracking, and performance issues.
• Work closely with internal teams, clients, and media/planning teams.
• Stay updated on programmatic advertising trends, DSP capabilities, and industry best practices.

Required Skills

• 3–5 years of experience in Programmatic/Digital Advertising.
• Hands-on experience with The Trade Desk (TTD).
• Strong understanding of DSP, RTB, programmatic buying, audience targeting, and bidding.
• Experience with display, video, CTV/OTT, and other digital channels.
• Strong analytical and reporting skills.
• Good understanding of campaign metrics and optimization techniques.

Good to Have

• Experience with Amazon DSP.
• Experience with Google Analytics, Campaign Manager 360, or similar ad-tech platforms.
• Experience working with global clients/agencies.
• Knowledge of first-party, third-party, and contextual audiences.