Product Merchandiser

Myntra Designs Private Limited; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Myntra Designs Private Limited is seeking a data-driven merchandising professional to lead Storefront & Funnel Strategy, optimizing layout, funnel hygiene, and conversion efficiency across Brand Stores and Category Pages.

You will own merchandising metrics, collaborate with Brand, Marketing and Design, plan campaigns, run experiments with Product and Engineering, and act as a central conduit among Demand, Monetization and Design teams to uphold high operational standards during major sale events.

Responsibilities

• Storefront & Funnel Strategy: Develop and implement product-led strategies to optimize storefront layout, maintain funnel hygiene, and drive conversion efficiency.
• Metrics & Performance Ownership: Own merchandising performance and funnel metrics, institutionalize them across teams, and lead regular performance cadences with stakeholders.
• Category Visibility & Optimization: Plan category-level visibility and optimize storefronts (Brand Stores and Category Pages) using data rigor.
• Campaign Planning & Collaboration: Partner with Brand, Marketing, and Design teams to plan monthly and yearly campaigns, co-owning metrics such as CTR and Session-to-List-View ratios.
• Execution & Experience Management: Execute marketing and promotional campaigns with high precision, ensuring minimal breakage in customer experience.
• Cross-Functional & Event Coordination: Collaborate with cross-functional teams to plan and execute critical interventions, playing a key operational role in major sale events.
• Product & Engineering Alignment: Liaison with Product and Engineering teams to ensure seamless storefront functionality, run experiments, and drive adoption of new features.
• Stakeholder & Team Enablement: Act as a central conduit between Category Demand Management, Monetization, and Design teams, while handling stakeholder inquiries and training store associates to uphold high operational standards.

Job description

• Storefront & Funnel Strategy: Develop and implement product-led strategies to optimize storefront layout, maintain funnel hygiene, and drive conversion efficiency.
• Metrics & Performance Ownership: Own merchandising performance and funnel metrics, institutionalize them across teams, and lead regular performance cadences with stakeholders.
• Category Visibility & Optimization: Plan category-level visibility and optimize storefronts (with a strong focus on Brand Stores and Category Pages) using data rigor.
• Campaign Planning & Collaboration: Partner with Brand, Marketing, and Design teams to plan monthly and yearly campaigns, co-owning metrics such as CTR and Session-to-List-View ratios.
• Execution & Experience Management: Execute marketing and promotional campaigns with high precision, ensuring minimal breakage in customer experience.
• Cross-Functional & Event Coordination: Collaborate with cross-functional teams to plan and execute critical interventions, playing a key operational role in major sale events (e.g., End of Reason Sale, Big Fashion Days).
• Product & Engineering Alignment: Liaison with Product and Engineering teams to ensure seamless storefront functionality, run experiments, and drive adoption of new features.
• Stakeholder & Team Enablement: Act as a central conduit between Category Demand Management, Monetization, and Design teams, while handling stakeholder inquiries and training store associates to uphold high operational standards.