Deputy Manager - Product Merchandising

Malabar Group; Kozhikode district, Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Malabar Group is seeking a product merchandising professional to collaborate with marketing, buying, and inventory teams to develop a cohesive and profitable product assortment strategy across online and retail channels.

The role focuses on leveraging market insights and data analytics to optimize presentation, pricing, and customer experience, ensuring consistent messaging across all channels and driving sales growth.

Responsibilities

• Collaborate with cross-functional teams to develop a cohesive and profitable product assortment strategy across online and retail channels.
• Stay updated on market trends and consumer preferences to identify opportunities for assortment expansion or optimization.
• Work with inventory management to maintain stock levels and minimize stock-outs or excess inventory.
• Develop and execute strategies for visually appealing product presentation across channels, optimizing categorization, imagery, descriptions, and pricing to maximize conversion.
• Collaborate with pricing analysts to develop pricing strategies considering market dynamics and competitor pricing; monitor and adjust pricing to drive sales and profitability.
• Analyze customer feedback and conversion rates to enhance customer experience and product discoverability across channels.
• Monitor sales performance and conversion rates to identify improvements and drive sales growth across all channels.
• Coordinate with marketing, e-commerce, and retail operations to ensure consistent messaging and customer experiences.
• Utilize merchandising tools and analytics platforms to monitor performance, make data-driven decisions, and streamline processes.
• Leverage merchandising tools and platforms to optimize product performance and streamline operations.

Job description

Functional Responsibilities :

• Collaborate with cross-functional teams, including marketing, buying, and inventory management, to develop a cohesive and profitable product assortment strategy across various channels (e.g., online, retail store ).
• Stay updated on market trends, consumer preferences, and competitor strategies to identify opportunities for product assortment expansion or optimization.
• Work closely with the inventory management team to ensure adequate stock levels, avoid stock-outs, and minimize excess inventory.
• Develop and execute strategies to ensure consistent and visually appealing product presentation across all channels; optimizing product categorization, imagery, descriptions, and pricing to maximize conversion rates.
• Collaborate with pricing analysts and managers to develop pricing strategies that consider market dynamics, customer preferences, and competitor pricing; Monitor and adjust pricing as needed to drive sales and profitability.
• Responsible for continuously evaluating and enhancing the customer experience by analyzing customer feedback, monitoring conversion rates, and making data-driven decisions to improve product discoverability, usability, and overall satisfaction.
• Monitor and analyze sales performance, conversion rates, and other key performance indicators across channels and Use data insights to identify areas for improvement and develop action plans to drive sales growth.
• Work closely with various teams, including marketing, e-commerce, and retail operations, to align product merchandising strategies and ensure consistent messaging and customer experiences across channels.
• Responsible to leverage merchandising tools, analytic platforms, and e-commerce platforms to monitor and optimize product performance, make data-driven decisions, and streamline processes.
• Responsible for leveraging merchandising tools, analytic platforms, and e-commerce platforms to monitor and optimize product performance, make data-driven decisions, and streamline processes.

Internal process :

• Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
• Prepare regular and ad-hoc reports as & when required within the specified time period.