Product Marketing Specialist (Remote)

Muvi.com; India; On-site; INR 650,000 - 1,100,000; Full time

Benefits offered by this job

ESOPs

Gratuity

Profit-sharing bonus

Health insurance

No-approval leaves up to 2 days

Job summary

Muvi.com is seeking a product marketing specialist to join our marketing team. You will shape messaging and positioning for our B2B SaaS platform, tailor it to industry verticals, and create compelling sales collateral and product briefs.

You will own initiatives like competitive analysis, market research, and product launches, and collaborate with sales to communicate value. The role involves optimizing on-site messaging, supporting campaigns, and driving user-centric content across our website

Qualifications

• 2+ years in product marketing for a SaaS product
• Outstanding communication skills—verbal, writing and collaboration. Writing samples required
• Hands on experience in writing product marketing briefs and documents
• Hands-on experience in managing wordpress websites will be an added advantage
• Knowledge of analytical tools like Google Analytics, Hotjar, User Behaviour and User Journey analysis
• Sound technical background as we are a B2B/enterprise product
• Strong analytical and strategic thinking to translate into messaging and content

Responsibilities

• Own the overall product messaging and positioning w.r.t the overall market and specific industry verticals
• Extend vision to target personas and industry verticals with compelling messaging
• Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases
• Present updates on product website, pages and sales collateral
• Sales enablement – communicate value proposition and develop sales tools
• Develop campaigns with the marketing team (webinars, branding campaigns, videos)
• Plan product launch communications and cross-functional launch
• Analyze user behavior and journey to improve onsite conversions and lead flow

Skills

Product marketing

Excellent communication

Data analysis

Content writing

Tools

WordPress

Google Analytics

Hotjar

Job description

We are looking for a product marketing specialist to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral.

Responsibilities

• Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals. BTW, Satya Nadella (CEO of Microsoft) was once a Technical Marketing Manager, a very similar role.
• Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership.
• Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases.
• Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages and Sales Collaterals
• Sales enablement – Communicate the value proposition of Muvi products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral including product landing pages, product brochures and presentations
• Work with the broader marketing team to develop campaigns to carry products to market (e.g., webinars, online branding campaigns, and videos).
• Product launch – plan the communication of new product releases and manage the cross-functional implementation of the product launch plan.
• Analyze user behavior and journey on website and come up with plans and strategies to improve our Onsite Conversions, User retention (Reduce Bounce Rate, Exits), Improve User Engagement (Time on site, pages/session) and improve lead flow (Visitor to lead conversion)

Requirements

• 2+ years of experience in a product marketing role for a SaaS product.
• Outstanding communication skills—verbal, writing and collaboration. Writing samples required.
• Hands on experience in writing product marketing briefs and documents
• Hands-on experience in managing wordpress websites will be an added advantage
• Knowledge of analytical tools like Google Analytics, Hotjar, User Behaviour and User Journey analysis
• You should have a sound technical background as we are a B2B/enterprise product.
• Demonstrates strong analytical and strategic thinking skills and the ability to translate those skills into creative, marketable messaging and content

Benefits we offer

• You will be working with a Product (B2B SaaS) Company
• Open and flat organizational culture
• ESOPs (Employee Stock Ownership Plan): 10% of the entire company is reserved for employees
• Gratuity benefits
• Annual profit-sharing bonus: 10% of yearly profits distributed among employees
• Comprehensive family health insurance coverage
• No approval required for leaves of up to 2 days