Product Marketing Specialist

Leegality; India; Remote; INR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work setup

A culture that rewards initiative,curi

Job summary

Leegality, a fast-growing Indian tech company, seeks a Product Marketing Specialist to boost visibility of our Document Execution and Consent products. You will design campaigns around sectors, workflows and regulatory developments, identify audiences, and present a compelling Leegality point of view via webinars, events, social media, email, WhatsApp and ads.

Lead campaigns end-to-end—from research and promotion to execution and content repurposing—using AI thoughtfully while preserving our

Qualifications

• 1-3 years of experience in marketing or a related role.
• The ability to understand a complex subject and explain it simply.
• Experience executing campaigns across multiple channels.
• The ability to identify and engage relevant audiences.
• The ability to work independently and collaborate effectively in a remote environment.
• A good eye for design and the ability to provide specific, constructive feedback to designers.

Responsibilities

• Research priority BFSI sectors, regulations, workflows, and audiences to identify strong campaign opportunities.
• Build distinctive, credible points of view around Leegality's products and use cases.
• Own integrated campaigns across webinars, events, social media, email, WhatsApp, landing pages, and paid advertising.

Skills

Understanding complex subjects and can

Campaign execution across channels

Remote collaboration

Design feedback to designers

Job description

Leegality works with large Indian businesses to digitally transform critical compliance processes in a fast, easy and secure way.

We have multiple products across 2 categories:

Document Infrastructure:

Products that help businesses build paperless processes at scale:

Document Execution Workflow: A unified platform for businesses to digitally execute ( eSign, eStamp, Template Pre-fill, Document Fraud Prevention etc. ) agreements, forms and other documents in a compliant way. Currently in use by 2000+ Indian businesses from giants like HDFC and SBI Cards to high-growth disruptors like goDigit and Cars24.

Contract Management: An AI-powered platform for businesses to quickly review, negotiate and take action on contracts

Signstation: A simple platform for businesses to digitally sign simple documents like invoices, policies and letters in a cost effective manner

Consent Infrastructure:

Consentin: An end-to-end DPDP and Privacy compliance platform for Indian businesses

Consentin Lens: A data discovery platform for businesses to identify the personal data they collect and store.

If you're interested in building mission critical software that operates at population scale ( 75 million + Indians have signed at least one document through Leegality ) then join Leegality.

Curious about our impact? Explore our customer success stories: leegality.com/case-studies

Our Culture :

At Leegality, trust, ownership, transparency, and having fun while doing meaningful work are core to how we operate - not just values on paper. Our team rated us an incredible 97 eNPS for FY 2023-24 - the highest among 175+ startups surveyed.

We focus deeply on helping our people grow and stay motivated. Some of the perks you’ll enjoy:

• Hybrid work setup
• A culture that rewards initiative, curiosity, and impact

If you're looking for a place where you can make a real difference while working with smart, driven, and genuinely nice people, welcome to Leegality.

Location: Remote

About the role :

We are looking for a Product Marketing Specialist to make Leegality more visible and memorable among our audiences.

You will build research-led campaigns around specific sectors, customer workflows, regulatory developments, and product use cases.

Your job will be to find the right audience, understand what matters to them, develop a compelling Leegality point of view, and take that idea to market through webinars, events, social media, email, WhatsApp, advertising, and related channels.

What you will do :

• Research priority BFSI sectors, regulations, workflows, and audiences to identify strong campaign opportunities.
• Build distinctive, credible points of view around Leegality's products and use cases.
• Own integrated campaigns across webinars, events, social media, email, WhatsApp, landing pages, and paid advertising.
• Lead webinars end-to-end - promotion, execution, follow-up, and content repurposing.
• Identify relevant conferences and partnerships, and execute Leegality-owned events, workshops, and roundtables.
• Use AI to accelerate research, explore campaign ideas, and create multiple high-quality variations from an approved core message.
• AI fluency is an important part of this role -
• We are not looking for someone who simply copies and publishes AI-generated output. You must be able to provide strong context, identify weak or generic work, verify facts, preserve approved messages, and improve the final output using your own judgment.

What we are looking for :

• 1-3 years of experience in marketing or a related role
• The ability to understand a complex subject and explain it simply
• Experience executing campaigns across multiple channels
• The ability to identify and engage relevant audiences
• The ability to work independently and collaborate effectively in a remote environment
• A good eye for design and the ability to provide specific, constructive feedback to designers

Recruitment Process:

Our hiring process combines AI-powered evaluations with structured interviews to ensure a fair and seamless experience.

You will be contacted via email with the next steps upon being shortlisted.

The process may include Assessments, AI-enabled interviews, and In-Person Interviews with our team.

Final selection and CTC will be based on your overall performance and experience.