Product Marketing Manager

Weekday; Pune District; Presencial; INR 1.600.000 - 2.000.000; Jornada completa

Descripción de la vacante

Weekday is seeking a Product Marketing Manager in Pune to lead the go-to-market for our drone, robotics, and electronics offerings. You will translate technical features into compelling market narratives, shape pricing and messaging, and collaborate with engineering, sales, and product management to drive product adoption and revenue growth.

You will develop sales enablement tools, create launch playbooks, and partner with digital marketing to optimize content and lead generation.

Formación

• Experience in product marketing within tech/electronics.
• Ability to translate technical concepts into market narratives.
• Experience creating sales enablement assets.

Responsabilidades

• Own the end-to-end product marketing lifecycle for drones, robotics, and electronics offerings.
• Conduct market research, competitive analysis, and customer segmentation to inform strategy.
• Develop positioning, messaging, and value propositions aligned with market needs and technical capabilities.
• Create sales enablement collateral, including pitch decks, case studies, and product demos.
• Partner with product management to define and prioritize feature roadmaps and release plans.
• Lead the creation of launch playbooks and go-to-market plans that drive product adoption.
• Collaborate with digital marketing to optimize online presence, content, and lead generation.
• Analyze sales and marketing metrics to measure success and refine tactics.
• Represent the product portfolio in industry events, webinars, and client meetings.
• Mentor and train sales teams on product nuances and competitive differentiators.

Conocimientos

Product marketing

Drone technology

Embedded electronics

Market research

Data analytics

Sales enablement

Descripción del empleo

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝙛 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Salary range: Rs 1600000 - Rs 2000000 (i.e. INR 16-20 LPA)

Experience: 1+ yrs

Location: Pune

As a Product Marketing Manager, you will lead the development and execution of innovative marketing strategies that elevate our drone, robotics, and electronics product lines. You will collaborate with cross‑functional teams—including engineering, sales, and product management—to translate technical features into compelling market narratives and go‑to‑market plans. Your insights will shape product positioning, pricing, and messaging that resonate with both technical and non‑technical stakeholders, driving adoption and revenue growth in a competitive landscape. You will also be responsible for creating enablement tools and training programs that empower the sales force to effectively engage prospects and close deals. This role requires a blend of creative storytelling and data‑driven analysis, ensuring that our products deliver tangible value to users and maintain a leading edge in the industry.

Key Responsibilities

• Own the end‑to‑end product marketing lifecycle for drones, robotics, and electronics offerings
• Conduct market research, competitive analysis, and customer segmentation to inform strategy
• Develop positioning, messaging, and value propositions aligned with market needs and technical capabilities
• Create sales enablement collateral, including pitch decks, case studies, and product demos
• Partner with product management to define and prioritize feature roadmaps and release plans
• Lead the creation of launch playbooks and go‑to‑market plans that drive product adoption
• Collaborate with digital marketing to optimize online presence, content, and lead generation
• Analyze sales and marketing metrics to measure success and refine tactics
• Represent the product portfolio in industry events, webinars, and client meetings
• Mentor and train sales teams on product nuances and competitive differentiators

What Makes You a Great Fit

• 1+ years of experience in product marketing within the tech or electronics sector
• Strong understanding of drone, robotics, or embedded electronics technology
• Proven ability to translate complex technical concepts into clear, persuasive narratives
• Experience developing sales enablement assets that increase win rates
• Familiarity with market research tools and data analytics platforms
• Excellent communication, presentation, and stakeholder management skills
• Ability to work collaboratively across product, engineering, sales, and marketing teams
• Strong project management skills with a track record of delivering on timelines
• Passion for emerging technology trends and a customer‑centric mindset
• Proven adaptability and resilience in a fast‑moving, innovative environment