Product Marketing

Weekday; Pune District; On-site; INR 500,000 - 1,500,000; Full time

Job summary

Weekday is seeking a Product Marketing professional to define and execute go-to-market strategies for its active components portfolio across India. You will work closely with the internal R&D team and national sales to convert technical capabilities into market opportunities, drive demand, and support customers throughout the lifecycle.

The ideal candidate has a Bachelor's in Electronics/Electrical Engineering and at least 10 years of product marketing experience, with recent exposure to

Qualifications

• Bachelor’s degree in Electronics or Electrical Engineering required.
• 10+ years of product marketing experience required.
• Recent experience in operations and/or marketing of active products preferred.
• Strong knowledge of Electrical/Electronic engineering tech and product development lifecycle.

Responsibilities

• Identify potential customers and demonstrate products to gain new market in India.
• Engage top players and line up strategic product opportunities.
• Lead pre-sale technical discussions to understand requirements and drive conversions.

Skills

Product Marketing

Semiconductors

Sensors

MS Excel

Communication skills

Agile

Proactive

Education

Bachelor’s degree in Electronics/Electrical Engineering

Tools

MS Office

Job description

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 1500000 (ie INR 5 - 15 LPA)

Min Experience: 2+ years
Location: Pune
JobType: full-time

The Product Marketing will be responsible for go to market strategy of our product line into various markets across India. Primary responsibility is to support existing customers and drive new business for our market-leading portfolio of Product Lines.The position involves working with internal R&D team, national sales team

JOB DISCRIPTION

• Identifying potential customers to demonstrate products and gain new market for Active Components products in India.
• Identifying and engaging the top players and potential lines for the division.
• Solid experience in sales and marketing, Pre-Sale technical discussions with clients to gain an understanding of the requirement and ensure effective conversion
• Position and communicate product value to the customers covering technical & operational managers & users.
• Ensure constant interaction with principals on the technology and marketing front.
• Good understanding of sales processes like negotiating, tender and contracting terms with Clients.
• Should be used to adapt various marketing strategies like trade shows, the technical conference.
• Build an effective client relationship with the assigned list of customers.
• An Interface between the organization’s technical application/sales team, and with the customer.
• Meeting the revenue targets, reporting MIS and client reports.
• Ensure the high level of customer satisfaction.
• Managing the business cycle for all the principals.
• Understand vertical market application and latest technical development for all products.

COMPLEXITY OF TASKS

• Requires understanding of marketing practices and related company policies.
• Requires interface with internal & external groups & Clients.
• Requires strong written & verbal communication skills for soliciting and delivering technical & commercial information – errors may result in delays and rework.

QUALIFICATIONS

• Bachelor’s degree in Electronics/ Electrical Engineering.
• Minimum 10 years of experience in product marketing.
• Recent experience working in Operations and/or Marketing of active Product is must.
• Strong knowledge of Electrical / Electronic engineering technology. Experience across the concept phase all the way to market introduction and with all aspects of product development, including design, prototyping, engineering, testing, shipping, and bringing to market.

Skills Required

• Strong knowledge of MS Excel and MS Office.
• Good Communication skills
• Responsible, reliable, accessible, and responsive.
• Strong analytical and problem-solving skills.
• Agile & Proactive.
• Agile & Proactive.

Must-have skills

Product Marketing, Semiconductors, sensors

Good-to-have skills

Agile, Proactive, microelectronics