Product Marketing Manager

TartanHQ; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

TartanHQ is seeking a Product Marketing Manager to own how our HyperVerify and HyperSync products are positioned, launched, and adopted in the market. You’ll work cross-functionally with Product, Sales, Marketing, and Leadership to translate complex capabilities into clear customer value and win in competitive enterprise deals.

You’ll shape messaging, enable go-to-market, create launch kits and sales enablement content, develop compelling narratives for industry verticals, and drive adoption

Responsibilities

• Own product positioning, value propositions, and competitive differentiation.
• Develop clear messaging frameworks for each product line (HyperVerify, HyperSync, etc.).
• Translate technical features into business outcomes.
• Assist with GTM strategy for new features and products.
• Plan and execute product launches (internal + external).
• Create launch kits, sales playbooks, and enablement material.
• Build pitch decks, one-pagers, battlecards, and objection-handling guides.
• Partner with sales to improve win rates and deal velocity.
• Build customized narratives.
• Conduct customer interviews and win/loss analysis and work with CSMs to ensure product-to-buyer-to-comms translation.
• Track competitor positioning and pricing.
• Identify emerging market opportunities & create strategic narrative around it.
• Own core product narratives across website, blogs, case studies, and campaigns.
• Support ABM and demand-gen programs with strong messaging.
• Drive industry-specific use cases and vertical storytelling.
• Partner with CS and Product to drive onboarding and feature adoption.
• Build lifecycle campaigns for activation, expansion, and retention.
• Improve time-to-value for customers.

Job description

About TartanHQ

TartanHQ is an AI-first enterprise-tech company backed by 500 Global, Info Edge Ventures, and AngelList. We've raised ~$8.5M and are rapidly scaling toward profitability. Our platform powers operations for India's leading financial institutions including HDFC Bank, Bajaj Allianz, Care Health, Yes Bank, and 50+ enterprises.

We provide three core products: HyperVerify (80+ verification APIs), HyperSync (unified APIs for HRMS/ERP/CRM), and HyperApps (AI agents for insurance, banking, and compliance automation).

About The Role

We’re looking for a Product Marketing Manager to own how Tartan’s products are positioned, launched, and adopted in the market. This is a highly cross-functional role working with Product, Sales, Marketing, and Leadership to turn product capabilities into clear customer value. You’ll be responsible for shaping messaging, enabling go-to-market, and ensuring our products win in competitive enterprise deals.

Key Responsibilities

Product Positioning & Messaging

• Own product positioning, value propositions, and competitive differentiation
• Develop clear messaging frameworks for each product line (HyperVerify, HyperSync, etc.)
• Translate technical features into business outcomes

Go-To-Market & Launches

• Assist with GTM strategy for new features and products
• Plan and execute product launches (internal + external)
• Create launch kits, sales playbooks, and enablement material

Sales Enablement

• Build pitch decks, one-pagers, battlecards, and objection-handling guides
• Partner with sales to improve win rates and deal velocity
• Build customized narratives

Market & Customer Intelligence

• Conduct customer interviews and win/loss analysis and work together with the CSMs to ensure product-to-buyer-to-comms translation
• Track competitor positioning and pricing
• Identify emerging market opportunities & create strategic narrative around it

Content & Thought Leadership

• Own core product narratives across website, blogs, case studies, and campaigns
• Support ABM and demand-gen programs with strong messaging
• Drive industry-specific use cases and vertical storytelling

Adoption & Lifecycle Marketing

• Partner with CS and Product to drive onboarding and feature adoption
• Build lifecycle campaigns for activation, expansion, and retention
• Improve time-to-value for customers