Product Marketing Manager

ChitPlus; Chennai; Hybrid; INR 3,000,000 - 5,200,000; Full time

Benefits offered by this job

Strategic ownership of product маркет

Direct collaboration with product andć

Flexible hybrid working environment

Job summary

ChitPlus is seeking a Senior Product Marketing Manager in hybrid Chennai to define how the product is positioned, messaged, and adopted. You will craft value propositions, compelling storytelling, and go-to-market strategies to drive adoption and revenue.

You will partner with Product, Growth, and Sales to launch features, build sales enablement, and refine the brand voice across channels. The role requires 10+ years in product marketing within B2B SaaS or tech.

Qualifications

• 10+ years of experience in product marketing, B2B SaaS, technology, or related roles.
• Proven experience launching and positioning technology products.
• Strong strategic thinking and commercial understanding.
• Excellent written and verbal communication.
• Strong customer research and market-analysis skills.

Responsibilities

• Own product positioning and messaging across key customer segments.
• Develop go-to-market strategies for new products and features.
• Translate customer problems into compelling product narratives.
• Build sales enablement materials, presentations, case studies, and campaigns.
• Conduct market, competitor, and customer research.
• Partner with Product to influence roadmap communication and feature launches.
• Work with Growth and Sales teams to improve conversion throughout the funnel.
• Develop messaging frameworks for websites, campaigns, and product launches.
• Measure marketing performance and continuously refine positioning.
• Establish a strong and consistent ChitPlus brand voice.

Skills

Product marketing

B2B SaaS

Strategic thinking

Communication

Cross-functional collaboration

Market research

Job description

CareersProduct Marketing ManagerMarketingHybrid (Chennai)• Full Time• 10+ Years• September 30, 2026# Product Marketing ManagerOwn ChitPlus positioning, messaging, go-to-market strategy, and product storytelling as we expand into new markets.## OverviewWe’re looking for a senior Product Marketing Manager to define how ChitPlus is positioned, understood, and adopted by its target customers. This role sits at the intersection of product, marketing, sales, and customer understanding. You’ll turn product capabilities into clear value propositions, compelling messaging, and go-to-market strategies that drive adoption and revenue.## Responsibilities* Own product positioning and messaging across key customer segments.* Develop go-to-market strategies for new products and features.* Translate customer problems into compelling product narratives.* Build sales enablement materials, presentations, case studies, and campaigns.* Conduct market, competitor, and customer research.* Partner with Product to influence roadmap communication and feature launches.* Work with Growth and Sales teams to improve conversion throughout the funnel.* Develop messaging frameworks for websites, campaigns, and product launches.* Measure marketing performance and continuously refine positioning.* Establish a strong and consistent ChitPlus brand voice.## Requirements* 10+ years of experience in product marketing, B2B SaaS, technology, or related roles.* Proven experience launching and positioning technology products.* Strong strategic thinking and commercial understanding.* Excellent written and verbal communication.* Strong customer research and market-analysis skills.* Experience working cross-functionally with Product, Sales, and Marketing.* Ability to turn complex products into simple, compelling messaging.## Nice to have* SaaS or fintech experience.* Experience in Indian SMB markets.* Experience building an early-stage technology brand.* Strong understanding of digital acquisition channels.* Experience with vertical SaaS or business-management products.## What you'll work on* ChitPlus positioning and messaging strategy.* Product launches and go-to-market campaigns.* Website, sales, and product messaging.* Customer research and market intelligence.* Case studies, sales enablement, and product storytelling.## Benefits* Strategic ownership of product marketing.* Direct collaboration with product and company leadership.* Opportunity to shape a growing technology brand.* Flexible hybrid working environment.