Product Marketing Manager

Bolna AI; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Bolna AI is seeking a Product Marketing Manager to own GTM end-to-end—from positioning and messaging to launches, education, and adoption. You’ll translate complex voice AI tech into stories, demos, and content customers understand.

Working with founders, Product, Engineering and Sales, you’ll drive the journey from first touch to activation, run webinars and demos, and build competitive intel and enablement materials to accelerate product adoption.

Qualifications

• 4–7 years of Product Marketing experience in B2B SaaS or AI.
• Strong launches, positioning, messaging, and GTM track record.
• Excellent written, verbal, and presentation skills.
• Analytical, problem-solving and startup experience.

Responsibilities

• Own GTM for product launches and major releases.
• Develop positioning, messaging, launch narratives, and product stories.
• Create launch assets: demos, product pages, documentation, presentations.
• Own product activation and adoption; identify funnel gaps and address them with Product/Growth.
• Run webinars, demos, and product education initiatives.
• Build competitive intelligence, sales enablement, and battlecards.
• Partner with Sales to understand objections and translate them into better GTM.
• Collaborate with founders, Product, Engineering, and Growth to shape go-to-market.

Skills

GTM strategy

Product launches

Positioning & messaging

B2B SaaS

AI / Voice AI knowledge

Job description

About Bolna

Bolna is a Voice AI orchestration platform powering 33M+ calls every month for enterprises across BFSI, e-commerce, logistics, and more.

We build intelligent voice agents that businesses can deploy at scale. The challenge? We build great products, but too few people outside our existing customers know about them. We’re hiring a Product Marketing Manager to change that.

This Role

You’ll own Product GTM end-to-end - from positioning and messaging to launches, product education, and adoption.

You’ll work closely with founders, Product, Engineering, and Sales to turn complex technical capabilities into stories, demos, and content that customers understand and care about.

You’ll also own the journey from first touch to product activation, identifying drop-offs and driving initiatives to improve adoption.

This is a hands‑on role for someone who enjoys going deep into a technical product and can use and demo the product themselves.

What You’ll Do

• Own GTM for product launches and major feature releases.

• Develop positioning, messaging, launch narratives, and product stories.

• Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content.

• Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them.

• Run webinars, demos, and product education initiatives.

• Build competitive intelligence, sales enablement, and battlecards.

• Partner with Sales to understand customer objections and translate them into better GTM.

• Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market.

What We’re Looking For

• 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products.

• Strong experience in product launches, positioning, messaging, and GTM.

• Excellent written, verbal, and presentation skills.

• Strong analytical and problem-solving skills.

• Comfortable working in a 0→1, fast-moving startup environment.

• Technical curiosity and ability to understand and demo complex products.

• Strong ownership and attention to detail.

Good to have: Experience with AI/Voice AI, developer-facing products, APIs, product-led growth, or enterprise SaaS.

Why Bolna

• Work directly with founders and senior leadership.

• Build the Product Marketing function from the ground up.

• Work on a technical product with real enterprise scale.

• High ownership across Product, Sales, Growth, and Engineering.

• Competitive compensation + meaningful ESOPs.