Product Growth Lead

Bolna AI; Bengaluru; On-site; INR 2,600,000 - 4,200,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful ESOP ownership

Health insurance

Job summary

Bolna AI is building voice AI tools to help businesses leverage technology. We are seeking a Product Growth Lead to own lifecycle campaigns, email marketing, and user funnel analysis, collaborating with Marketing and Product teams to drive adoption and value.

You will run experiments, track cohorts, and address drop-offs with product education and targeted journeys. This hands-on role demands ownership while partnering across data, product, and customer-facing teams.

Qualifications

• Hands-on growth experience: 3+ years building and running growth or lifecycle programs.
• Funnel and cohort analysis: use product data to spot drop-offs and segment users.
• Email marketing: write, build, test, and improve automated journeys.
• Experimentation: form hypotheses, run experiments, measure impact, iterate.
• Clear writing: explain product capability clearly to users.
• Relevant background: experience with self-serve SaaS, developer products, or PLG.
• Bias toward execution: dive into data, write emails, set up campaigns, fix issues.
• Ownership in ambiguity: progress in undefined problems.

Responsibilities

• Own the user lifecycle: build and improve journeys across signup, activation, repeat usage, paid conversion, retention, and reactivation.
• Find opportunities in the funnels: track progress and identify drop-offs by lifecycle stage, use case, cohort, and product capability.
• Drive product adoption: help users discover and use features relevant to them.
• Run email and lifecycle campaigns: own audience selection, copy, setup, testing, launch, and measurement.
• Turn insights into experiments: work with engineering and customer-facing teams to test messaging and onboarding.
• Measure what works: define success metrics and assess value from Bolna.

Skills

Growth experience

Funnel analysis

Email marketing

Experimentation

Clear writing

Product analytics

Execution bias

Ambiguity ownership

Tools

SQL

Job description

At Bolna, we’re building tools that change how businesses leverage voice AI.

We’re looking for a Product Growth Lead who will work closely with both our Marketing and Product teams to help more users get value from Bolna.

You’ll own lifecycle campaigns and email marketing, build and monitor user funnels, and study how different cohorts adopt the platform. When you find a drop-off, you’ll help address it -whether that means a better email journey, clearer product education, or an experiment with the product managers.

This is a hands-on, high-ownership role. You’ll work across user data, lifecycle campaigns, email, and product experiments: finding where different users get stuck, building ways to help them move forward, and measuring what changes.

Our team includes IIT alumni with experience at Bain, Atlassian, Uber, Zomato, and LinkedIn, and is backed by leading investors.

Responsibilities

1. Own the user lifecycle: Build and improve journeys across signup, activation, repeat usage, paid conversion, retention, and reactivation.

2. Find opportunities in the funnels: Track how users progress through Bolna and identify drop-offs by lifecycle stage, use case, cohort, and product capability.

3. Drive product adoption: Help users discover and use the features relevant to them, whether they’re building their first agent or expanding an existing deployment.

4. Run email and lifecycle campaigns: Own audience selection, copy, setup, testing, launch, and measurement for onboarding, product education, feature adoption, and reactivation campaigns.

5. Turn insights into experiments: Work with engineering, and customer-facing teams to test changes to messaging, onboarding, and the product experience.

6. Measure what works: Define clear success metrics for each initiative. Look beyond opens and clicks to understand whether users took the next step and continued getting value from Bolna.

Required Skills

1. Hands-on growth experience: 3+ years of experience building and running growth or lifecycle programs, with examples of work you personally executed and measured.

2. Funnel and cohort analysis: Ability to use product data to spot drop-offs, segment users meaningfully, and decide where to focus.

3. Email marketing: Experience writing, building, testing, and improving automated journeys and targeted campaigns.

4. Experimentation: Experience forming a hypothesis, launching an experiment, measuring its impact, and iterating based on the results.

5. Clear writing: Ability to explain a product capability in a way that helps a user understand why and how to use it.

6. Relevant background: Experience with self-serve SaaS, developer products, product-led growth, or tools like SQL and product analytics is a plus.

7. Bias toward execution: You’re comfortable getting into the data, writing the email, setting up the campaign, checking the results, and fixing what isn’t working.

8. Ownership in ambiguity: You can make progress when the problem, audience, or measurement approach hasn’t been fully defined for you.

Why Join

Backed to build big: Bolna is backed by Y Combinator and leading investors, and we are on a mission to build a generational voice AI company from India.

Rocketship trajectory: We are profitable, growing rapidly, and handling more than 4 million minutes of real conversations every week. You’ll work on growth problems at meaningful scale.

Room to build: You’ll help shape how we understand our users and how we help them succeed, rather than inherit a fixed campaign calendar.

Real ownership: You’ll take ideas from an insight in the data through execution and measurement, with the freedom to improve what you build.

Strong customer feedback loop: You’ll see how developers and businesses use Bolna and turn those insights into better journeys across the product.

Work across the company: You’ll work closely with product, engineering, and customer-facing teams to improve the user experience.

Benefits

Competitive compensation, meaningful ESOP ownership, health insurance.