Product Marketing Lead

Mechanon Strategic Investments; Bengaluru; On-site; INR 1,772,000 - 2,278,000; Full time

Job summary

MECHANON seeks a Product Marketing Lead to own the zero-to-one GTM and growth for The Engine in a small, pre-launch venture setting. The role collaborates directly with the founder and product/engineering teams, executing marketing, acquisition, and operational deliverables as a standalone function.

With 5–7+ years in growth, SaaS, product or digital marketing, you will drive experiments, measure outcomes, and report progress weekly.

Qualifications

• Typically 5 - 7+ years of relevant growth, SaaS, product or digital marketing experience.
• Proof of personally owned acquisition, activation, conversion or revenue outcomes with baseline, timeframe, budget and attribution.
• Strong command of funnel analytics, experimentation, channel economics, search and content distribution.

Responsibilities

• Own GTM strategy and acquisition with ICPs, segments and launch priorities.
• Translate priorities into a funded operating plan; manage acquisition across organic, direct, paid, partnership channels.
• Design experiments, set budgets, execute, and review decisions with transparency.
• Own advanced SEO, AEO and GEO strategies for discovery across search and AI engines.
• Build and optimize signup, activation, conversion and retention in collaboration with product.

Skills

Growth

SaaS marketing

Digital marketing

Tools

Claude

LLMs

Job description

MECHANON / CAREERS

Product Marketing Lead

14,000 - 18,000 per year | Full-time | On-site, Bangalore

About Mechanon

Mechanon is a Dubai-based Innovation company that builds and operates its own businesses, with teams across Bangalore, Dubai and London. We are not an agency or outsourcing company. Our current focus is The Engine, a pre-launch real-time intelligence platform for film and television production activity - think Bloomberg for the production industry.

The mandate

Own The Engines zero-to-one go-to-market and growth function. Work directly with the founder and product/engineering teams to convert a pre-launch intelligence platform into a measurable acquisition, activation and revenue engine.

This is an individual contributor role: you will set strategy and personally execute all marketing, acquisition, and operational deliverables directly as a standalone function. We expect strong independent judgement, pace, transparent reporting and commercial accountability. It is not an advisory, management, or agency-management position.

What you will own

GTM strategy and acquisition

• Take ownership of market selection rather than waiting for a predetermined playbook. Define and validate ICPs, segments, positioning, channel hypotheses and launch priorities.
• Translate strategic priorities into a funded, measurable operating plan. Build and operate an acquisition plan across relevant organic, direct, paid, partnership and industry channels.
• Set explicit hypotheses, success thresholds and review dates before committing resources. Own experiment design, prioritisation, budgets, execution and post-test decisions.

Search, GEO, AEO and AI-driven growth

• Own advanced SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategy to ensure dominance across standard search and emerging AI discovery engines.
• Work with engineering to distinguish valuable, differentiated data pages from thin content. Identify programmatic SEO opportunities using production, company, people and location data.
• Implement AI-driven workflows (leveraging advanced LLMs like Claude) across content generation, market research and growth automation to scale output rapidly.

Funnel, lifecycle and commercial metrics

• Own signup, activation, conversion and retention improvement with product.
• Build comprehensive email marketing engines, automated nurture campaigns and advanced lifecycle marketing automations to convert and retain active users.
• Instrument funnels and report qualified demand, activation, CAC where measurable, conversion, retention and revenue impact.

Product marketing and distribution

• Develop differentiated positioning, messaging, launch assets and industry narratives.
• Use proprietary data for useful content, PR, partnerships and trade-media opportunities.
• Bring customer insight back to product and commercial decisions.

Leadership and execution

• Personally deliver high-priority experiments and unblock cross-functional work.
• Communicate weekly priorities, results, risks and next actions to the founder.

Non-negotiable capabilities

Typically 5 - 7+ years of relevant growth, SaaS, product or digital marketing experience; demonstrable results outweigh years alone.

Proof of personally owned acquisition, activation, conversion or revenue outcomes, with baseline, timeframe, budget and attribution.

Strong command of funnel analytics, experimentation, channel economics, search and content distribution.

Ability to operate without a playbook, write clearly, make trade-offs, and execute end-to-end deliverables independently as a single-person function without relying on team delegation or external resources.

Comfortable being fully hands-on in a small pre-launch venture.

Especially valuable

Zero-to-one SaaS launch, B2B subscriptions, product-led growth, technical/programmatic SEO, GEO, lifecycle automation, conversion optimisation, data-led content or media-industry exposure.

Compensation and location

14,000–£18,000 annual fixed gross salary, GBP-anchored and paid locally in INR equivalent. Performance bonus subject to agreed targets and company policy.

Up to 0.25% venture-specific equity in The Engine.

Full-time, on-site in Bangalore. Start as soon as mutually agreed.

Exclusive employment

This is an exclusive, full-time position. During employment, we do not permit second jobs, moonlighting, freelancing, external consulting, agency or client work, or paid advisory engagements. Existing professional engagements must be disclosed during recruitment and prohibited commitments ended before joining. Relevant conflicts of interest must be disclosed. This policy is subject to applicable law and legally required exceptions; passive investments and ordinary personal activities without professional services or conflicts are not prohibited. Material concealment or breach may lead to disciplinary action, including termination, subject to applicable procedures.

Performance expectations and decision-making

This appointment carries meaningful autonomy and high accountability in a fast-paced live startup environment. You must operate with urgency, diagnose commercial bottlenecks rapidly, deploy AI-powered tools and marketing automations efficiently, and execute high-impact experiments without waiting for detailed direction.

Success will be evaluated on immediate commercial impact, execution velocity, and continuous funnel optimization for our live platform: active user growth, conversion efficiency, engine optimization (AEO/GEO) visibility, and customer lifetime value. We expect rigorous focus, high speed, and non-negotiable accountability for commercial outcomes.

MECHANON