Product Marketing Executive

InnovKaro Solutions; Bengaluru; On-site; INR 190,000 - 279,000; Full time

Job summary

Mitra Learn Pvt. Ltd. is seeking a Product Marketing Executive to help understand our products, target users, market opportunities, and competitors, and transform these insights into effective product positioning and marketing activities.

This role suits freshers or professionals with 1–3 years of experience who are keen on product, marketing, market research, and strategy. Immediate joiners preferred; role is Full-Time and based in Bengaluru.

Qualifications

• Bachelor's degree or equivalent in relevant field.
• 0–3 years in product marketing, digital marketing, or related areas.
• Freshers with relevant projects or certifications can apply.
• Strong understanding of marketing fundamentals and customer insights.

Responsibilities

• Understand products, features, and business objectives.
• Research target audiences and market trends.
• Create buyer personas and ICPs.
• Conduct competitor and market research.
• Develop product positioning and messaging.
• Support product launches and campaigns.
• Create product content for websites and social media.
• Collaborate with product, design, and marketing teams.
• Prepare product presentations, brochures, and briefs.
• Monitor marketing performance and share insights.

Skills

Product Marketing

Market Research

Customer Research

Buyer Personas

Education

Bachelor's degree in Business Administration, Marketing, Commerce, Management

Tools

Google Analytics

Canva

Excel/Google Sheets

AI tools

Job description

About Mitra Learn

Mitra Learn Pvt. Ltd. is an EdTech and HRTech company focused on connecting learning, skills, talent, and career opportunities with industry requirements. We work with students, professionals, educational institutions, and businesses to create practical learning and workforce solutions.

Company

Company: Mitra Learn Pvt. Ltd.

Position

Position: Product Marketing Executive

Job Type

Job Type: Full-Time

Work Mode

Work Mode: Work From Office

Location

Location: Kudlu Gate, Bangalore

Experience

Experience: 0–3 Years

Salary

Salary: ₹17,000 – ₹25,000 per month

Joining

Joining: Immediate Joiners Preferred

About The Role

We are looking for a Product Marketing Executive to help understand our products, target users, market opportunities, and competitors, and turn these insights into effective product positioning and marketing activities.

This role is suitable for freshers as well as candidates with 1–3 years of experience who are interested in the combination of product, marketing, market research, and strategy.

Roles & Responsibilities

• Understand our products, features, target users, and business objectives.
• Research target audiences, customer needs, and market trends.
• Create and maintain buyer personas and Ideal Customer Profiles (ICP).
• Conduct competitor and market research.
• Identify customer pain points and product opportunities.
• Develop product positioning and clear messaging.
• Support product launches and promotional campaigns.
• Create product-related content for websites, social media, presentations, and marketing materials.
• Work with the product, design, content, and marketing teams.
• Assist in creating landing pages and product communication materials.
• Prepare product presentations, brochures, feature comparisons, and campaign briefs.
• Monitor product and marketing performance.
• Collect feedback from users and market sources and share insights with the product team.
• Identify new markets, use cases, and opportunities for product growth.

Requirements

• Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
• 0–3 years of experience in Product Marketing, Digital Marketing, Marketing, Business Research, or a related area.
• Freshers with relevant projects, certifications, or practical exposure can apply.
• Good understanding of marketing fundamentals.
• Interest in products, customers, and market research.
• Strong research and analytical thinking skills.
• Good communication and content-writing skills.
• Ability to understand customer problems and translate them into clear product messaging.
• Basic knowledge of digital marketing and social media.
• Familiarity with tools such as Google Search, Google Analytics, Canva, Excel/Google Sheets, and AI tools is an advantage.

Key Skills

Product Marketing | Market Research | Customer Research | Buyer Personas | ICP | Competitor Analysis | Product Positioning | Product Messaging | Content Marketing | Digital Marketing | Customer Insights | Marketing Strategy | Communication

Preferred

Candidates who have worked on or created:

• Product marketing projects
• Competitor research
• Buyer personas
• ICP research
• Product positioning
• Product launch plans
• Landing-page/product content
• Marketing campaigns
• Market research reports

will be preferred.

Why Join Us?

• Work on real products and marketing initiatives
• Gain practical exposure to product marketing and strategy
• Work closely with product, design, and marketing teams
• Learn how products are researched, positioned, and taken to market
• Opportunity to develop both marketing and business skills

Skills

product positioning,product marketing,research,customer,market research