Product Marketing Executive

InnovKaro Solutions

Bengaluru

On-site

INR 190,000 - 279,000

Full time

10 days ago

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Job summary

Mitra Learn Pvt. Ltd. is hiring a Product Marketing Executive to understand products, target users, market opportunities, and competitors, translating insights into strong product positioning and marketing activities.

Freshers or 1–3 years experience are welcome; role blends product, marketing, market research, and strategy responsibilities to drive go-to-market efforts, content creation, and campaign support.

Qualifications

Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
0–3 years of experience in Product Marketing, Digital Marketing, Marketing, Business Research, or a related area.
Freshers with relevant projects, certifications, or practical exposure can apply.
Good understanding of marketing fundamentals.
Interest in products, customers, and market research.
Strong research and analytical thinking skills.
Good communication and content-writing skills.
Ability to understand customer problems and translate them into clear product messaging.
Basic knowledge of digital marketing and social media.
Familiarity with tools such as Google Search, Google Analytics, Canva, Excel/Google Sheets, and AI tools is an advantage.

Responsibilities

Understand our products, features, target users, and business objectives.
Research target audiences, customer needs, and market trends.
Create and maintain buyer personas and Ideal Customer Profiles (ICP).
Conduct competitor and market research.
Identify customer pain points and product opportunities.
Develop product positioning and clear messaging.
Support product launches and promotional campaigns.
Create product-related content for websites, social media, presentations, and marketing materials.
Work with the product, design, content, and marketing teams.
Assist in creating landing pages and product communication materials.
Prepare product presentations, brochures, feature comparisons, and campaign briefs.
Monitor product and marketing performance.
Collect feedback from users and market sources and share insights with the product team.
Identify new markets, use cases, and opportunities for product growth.

Skills

Product Marketing

Market Research

Customer Research

Buyer Personas

ICP

Competitor Analysis

Product Positioning

Product Messaging

Content Marketing

Digital Marketing

Customer Insights

Marketing Strategy

Communication

Education

Bachelor's degree in Business Administration

Tools

Google Search

Google Analytics

Canva

Excel/Google Sheets

AI tools

Job description

About Mitra Learn

Mitra Learn Pvt. Ltd. is an

Company: Mitra Learn Pvt. Ltd.

Position: Product Marketing Executive

Job Type: Full-Time

Work Mode: Work From Office

Location: Kudlu Gate, Bangalore

Experience: 0–3 Years

Salary: ₹17,000 – ₹25,000 per month

Joining: Immediate Joiners Preferred

Mitra Learn Pvt. Ltd. is an EdTech and HRTech company focused on connecting learning, skills, talent, and career opportunities with industry requirements. We work with students, professionals, educational institutions, and businesses to create practical learning and workforce solutions.

About The Role

We are looking for a Product Marketing Executive to help understand our products, target users, market opportunities, and competitors, and turn these insights into effective product positioning and marketing activities.

This role is suitable for freshers as well as candidates with 1–3 years of experience who are interested in the combination of product, marketing, market research, and strategy.

Roles & Responsibilities

Understand our products, features, target users, and business objectives.
Research target audiences, customer needs, and market trends.
Create and maintain buyer personas and Ideal Customer Profiles (ICP).
Conduct competitor and market research.
Identify customer pain points and product opportunities.
Develop product positioning and clear messaging.
Support product launches and promotional campaigns.
Create product-related content for websites, social media, presentations, and marketing materials.
Work with the product, design, content, and marketing teams.
Assist in creating landing pages and product communication materials.
Prepare product presentations, brochures, feature comparisons, and campaign briefs.
Monitor product and marketing performance.
Collect feedback from users and market sources and share insights with the product team.
Identify new markets, use cases, and opportunities for product growth.

Requirements

Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
0–3 years of experience in Product Marketing, Digital Marketing, Marketing, Business Research, or a related area.
Freshers with relevant projects, certifications, or practical exposure can apply.
Good understanding of marketing fundamentals.
Interest in products, customers, and market research.
Strong research and analytical thinking skills.
Good communication and content-writing skills.
Ability to understand customer problems and translate them into clear product messaging.
Basic knowledge of digital marketing and social media.
Familiarity with tools such as Google Search, Google Analytics, Canva, Excel/Google Sheets, and AI tools is an advantage.

Key Skills

Preferred

Candidates who have worked on or created: