Product Marketer B2B SAAS

Loanwiser; Coimbatore; On-site; INR 300,000 - 500,000; Full time

Job summary

A fast-scaling fintech SaaS company in Coimbatore is seeking an Associate Product Marketing Manager to enhance brand presence and drive growth marketing efforts. This entry-level role involves content creation, UI/UX design, and executing digital marketing strategies. Ideal candidates will have a strong sense for storytelling and design, combined with a self-starter mentality in a fast-paced environment.

Qualifications

• 0–1 years of experience in marketing roles, preferably in SaaS or fintech.
• Strong UI/UX design skills and familiarity with design tools.
• Excellent content writing and storytelling abilities.

Responsibilities

• Create compelling content for various digital platforms.
• Utilize design skills to develop marketing assets.
• Drive growth marketing campaigns.

Skills

UI/UX design

Content writing

Digital marketing

Growth marketing

Tools

Figma

Canva

Job description

Location: Coimbatore - Onsite
Company: Inforvio

About Us

Inforvio is building the future of low-code SaaS for lending. Our platform delivers purpose-built stacks, solutions, and apps for every player in the lending ecosystem — from banks, NBFCs, and HFCs to DSAs, LSPs, and fintechs.

We’re looking for a dynamic Associate Product Marketing Manager – Growth Marketing who will play a critical role in shaping our brand presence, digital engagement, and go-to-market strategies. If you are passionate about product storytelling, design, and growth hacking, this is your chance to be part of a fast-scaling fintech SaaS company.

What You’ll Do

• Content & Storytelling – Create compelling content (blogs, case studies, whitepapers, product decks, newsletters, social posts) that communicates Inforvio’s value proposition.
• Design & Creative – Use Figma, Canva, and UI/UX design skills to create digital assets, campaign creatives, landing pages, and product visuals.
• Growth Marketing – Drive digital marketing campaigns, community building, and brand growth across channels (LinkedIn, email, newsletters, and communities).
• Product Marketing – Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns.
• Market & User Insights – Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain.
• Collaboration – Work closely with Product, Sales, and Customer Success teams to enable go-to-market success.

What We’re Looking For

• 0–1 years of experience in product marketing, growth marketing, or digital marketing (preferably SaaS/fintech).
• Strong UI/UX design sense and hands-on skills in Figma, Canva, and other design tools.
• Excellent content writing and storytelling skills with a portfolio of digital/marketing assets.
• Exposure to digital marketing, email marketing, and community engagement strategies.
• Ability to analyze markets, users, and competitors to generate actionable insights.
• A self-starter with a growth mindset, creativity, and the ability to thrive in a fast-paced startup environment.

Why Join Us?

• Be part of a next-gen SaaS platform that is reshaping the future of lending.
• Work at the intersection of product, design, and growth marketing.
• Ownership & visibility in a fast-growing fintech product company.
• Collaborative and innovation-driven culture.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales