Product Marketer

Antler; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

ESOPs

Productivity allowance

Health & dental insurance

Founders mentorship

High learning potential

AI tools access

Job summary

Figr in Bengaluru, IN is seeking a Product Marketer to join our product and growth team. You’ll drive product positioning, GTM, launches, content, SEO/AEO, and analytics to fuel growth.

You’ll collaborate with product, design and growth, turning qualitative insights and data into strategy and hands-on execution—from storytelling to campaigns and events. This full-time role offers strong learning, ownership, and the chance to shape how Figr communicates with designers and product teams.

Qualifications

• 2+ years of experience in marketing, product marketing, growth, content, or related role.
• Strong visual storytelling skills with ability to storyboard ideas through graphics, videos, demos, or other formats.
• Comfort with product analytics and using tools like Mixpanel to answer questions, not just report metrics.
• Good design judgment and familiarity with tools such as Figma.
• Strong communication and writing skills; ability to structure ideas clearly.
• Strong ownership and ability to drive projects from idea to execution.
• Strong attention to detail and ability to manage multiple projects.

Responsibilities

• Own GTM and product positioning for new features and launches, from narrative to distribution and post-launch learning.
• Develop product stories and campaigns across landing pages, social, videos, demos, launches, and other formats.
• Storyboard product videos and launch content, and create or collaborate on visual assets when needed.
• Dive into Mixpanel and other product data to understand activation, adoption, funnels, and user behaviour, turning insights into decisions.
• Execute content across SEO, AEO, product education, customer stories, and thought leadership.
• Plan and execute events and partnerships, and manage relationships with prospects and strategic partners.
• Work closely with product and design to understand users and opportunities and improve positioning.

Skills

Marketing

Product Marketing

Growth

Content Creation

Storyboarding

Visual Storytelling

Analytics

Figma

Tools

Mixpanel

Figma

Job description

Hello, we’re Figr.

We’re on a mission to make the product process simpler and faster. We envision a world where creating meaningful products is accessible to everyone, not limited by technical skills or barriers. As a Product Marketer at Figr, you'll work across marketing, content, GTM, product communications, and other initiatives that contribute directly to our growth.

About Us

Figr is a fast-growing, venture-funded startup developing design tools to automate workflows for product design teams. Figr aims to make the design process simpler, from research to ideation to prototyping.

We’re building foundational models that deeply understand interface design, generating high-quality first drafts of wireframes, high-fidelity interface designs, and user flows.

We’re not just building a prompt-to-design tool, but something that truly understands designers' needs, helping them create better products. With Figr, designers can focus on the creative work they love, while we handle the non-creative, mundane processes.

About the Role

We are looking for a Product Marketer with 2+ years of experience to join our product and growth team. You’ll work across product positioning, GTM, launches, content, SEO/AEO, product analytics, events, partnerships, and creative storytelling.

You’ll work closely with product, design, and growth, using both qualitative insights and product data to understand what’s working, make better decisions, and take projects from strategy through execution.

You’ll work closely with cross-functional teams and take ownership of projects from strategy to execution.

This is a full‑time role based in Bengaluru, IN.

What You’ll Get to Do

• Own GTM and product positioning for new features and launches, from narrative and messaging to distribution and post‑launch learning.
• Develop product stories and campaigns across landing pages, social, videos, demos, launches, and other formats.
• Storyboard product videos and launch content, and create or collaborate on visual assets when needed.
• Dive into Mixpanel and other product data to understand activation, adoption, funnels, and user behaviour, and turn those insights into product and marketing decisions.
• Execute content across SEO, AEO, product education, customer stories, and thought leadership.
• Plan and execute events and partnerships, and manage relationships with prospects and strategic partners.
• Work closely with product and design to understand users, identify opportunities, and improve how Figr is positioned and communicated.

What We’re Looking For

• 2+ years of experience in marketing, product marketing, growth, content, or a related role.
• Strong visual storytelling skills, with the ability to storyboard ideas and communicate them through graphics, videos, demos, or other visual formats.
• Comfort with product analytics and the ability to dig into tools like Mixpanel to answer questions rather than just report metrics.
• Good design judgment and working familiarity with tools such as Figma.
• Strong communication and writing skills, with the ability to structure ideas clearly.
• Strong ownership and the ability to independently take projects from idea to execution.
• Strong attention to detail and the ability to manage multiple projects at once.

Bonus Points

• Experience working at a startup.
• Experience with SEO, AEO, GTM, or product launches.
• A creative mindset, good design taste, and an interest in improving and automating processes.

Compensation & Benefits

• Highly competitive compensation with ESOPs.
• Productivity allowance.
• Covered health and dental insurance for employees and dependents.
• Work directly with the founders.
• High learning and growth potential in a high-impact role.
• Access to the best AI tools and software.