Product Marketer

Zigsaw; Bengaluru; On-site; INR 1,350,000 - 1,650,000; Full time

Job summary

Zigsaw is seeking a Product Marketer in Bangalore to craft messaging and drive demand for our SaaS products. You will lead campaigns, host webinars, and produce content that communicates data replication and CDC benefits to technical audiences.

With 3–6 years in marketing, you will analyze market trends, enable sales with strong materials, and collaborate with cross-functional teams to launch campaigns and grow customer acquisition.

Qualifications

• Bachelor’s degree in CS/Engineering or related field, MBA preferred.
• 3–6 years of experience in marketing or strategy roles.
• Experience in SaaS/B2B marketing and tech storytelling.
• Strong knowledge of SaaS apps, cloud platforms, and databases.
• Proficient with marketing tools, analytics platforms and CRM systems.

Responsibilities

• Craft product messaging for data replication and CDC solutions.
• Host webinars and create videos to educate customers.
• Analyze market trends and competitor offerings.
• Plan go-to-market campaigns for product launches and updates.
• Define target segments, value propositions and channels.
• Create demos, data sheets, whitepapers, blogs and videos.
• Develop sales enablement materials and training content.
• Execute campaigns to generate leads and engagement.
• Track ROI and campaign metrics using analytics tools.
• Support ABM initiatives and customer advocacy.

Skills

Excellent communication

Webinar hosting

Video creation

Technical presentations

SaaS product exposure

B2B marketing

Marketing analytics

CRM systems

Cross-functional collaboration

DataOps familiarity

Education

Bachelor’s in CS/Engineering

MBA in Strategy/Marketing/Tech (preferred)

Tools

Salesforce

D365

Job description

Product Marketer

Experience Required : 3 to 6 years

Skills : Excellent communication skills, Must have experience in hosting webinars, creating videos, and delivering technical presentations, SaaS company/ product exposure mandatory, Good knowledge of of SaaS apps, cloud platforms, databases, B2B Marketing, Proficiency in marketing tools, analytics platforms, and CRM systems

CTC Range : Max 15 LPA

Notice Period : 30 days

Shift : U.K Shift (1:30 PM IST to 10:30 PM IST)

Process Details : Online Assessment/ Technical round/ Final round

Full time/ Contract to hire Full time

Job Location : Bangalore

About the role

As a Product Marketer you will play a pivotal role in crafting and executing marketing strategies to drive the acquisition, adoption and success of our software products.

This role requires a good understanding of data operations and management practices, and familiarity with SaaS apps, databases and data clouds. You will be responsible for creating compelling messaging and campaigns that resonate with our target audience of technical professionals.

Job Responsibilities

• Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through various channels, including webinars, videos, and educational content.

• Comfortably present and host webinars and videos to educate customers on our product capabilities and benefits.

• Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies.

• Collaborate with cross-functional teams to create go-to-market plans for new product launches, feature updates, and demand generation.

• Define target customer segments, value propositions, and distribution channels.

• Create a wide range of marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos.

• Develop presentations, and training materials to empower the sales team with product knowledge

and value propositions.

• Plan and execute marketing campaigns that generate leads and drive customer engagement.

• Use data and analytics to track campaign performance, ROI, and other relevant metrics.

• Support account-based marketing (ABM) initiatives and foster growth through customer advocacy.

Skills and Qualifications

• Bachelor’s degree in computer science, engineering, or related field; MBA with specialization in Strategy, Marketing, or Technology preferred.

• Overall professional experience: 3–5 years, with a strong preference for backgrounds in Strategy, Marketing, or Technology.

• Min. 3 years of experience working in SaaS companies

• Good technical acumen with good communication skills

• General understanding of SaaS apps, cloud platforms (Snowflake, Azure, AWS, Redshift), and databases (MySQL, SQL Server, PostGreSQL)

• Experience working with Salesforce and D365 is good to have

• Prior experience in technology consulting or enterprise technology marketing is highly desirable.

• Exceptional written and verbal communication skills, with the ability to distill technical concepts into clear and engaging messaging.

• Strong technical aptitude and understanding of DataOps, data management practices, databases, and data clouds.

• Experience in hosting webinars, creating videos, and delivering technical presentations.

• Proficiency in marketing tools, analytics platforms, and CRM systems.

• Strong project management skills and ability to collaborate across cross-functional teams.