Product Marketer

DBSync Inc.; Bengaluru; Hybrid; INR 900,000 - 2,000,000; Full time

Job summary

DBSync Inc. is seeking a Product Marketer to drive messaging and campaigns for data integration SaaS products. You will craft compelling data replication and CDC messaging, host webinars, and collaborate with sales and product teams to fuel acquisition and adoption.

You will analyze market trends, define segments, and create collateral like demos, whitepapers, blogs, and videos to accelerate demand generation and customer engagement.

Qualifications

• Bachelors in CS/Engineering required; MBA in Marketing preferred.
• 3-5 years experience in Strategy, Marketing, or Technology roles.
• At least 2-3 years in SaaS companies; strong communication skills.
• Good technical acumen with SaaS apps, data clouds, and databases.
• Experience with Salesforce and D365+ is a plus; tech marketing background.

Responsibilities

• Craft messaging focused on data replication and CDC across channels.
• Host webinars and create videos to educate customers about product.
• Analyze market trends and competitor offerings to guide strategy.
• Collaborate across teams to plan GTM for launches and updates.
• Define target segments, value props, and distribution channels.
• Create demos, data sheets, whitepapers, blogs, and videos.
• Develop sales training materials to convey product value.
• Plan campaigns to generate leads and engagement.
• Use analytics to measure ROI and campaign success.
• Support ABM initiatives and customer advocacy growth.

Skills

Marketing strategy

SaaS marketing

Technical communication

DataOps understanding

Cross-functional collaboration

Salesforce

D365

CRM tools

Analytics

Data platforms

Education

Bachelors in CS/Engineering

MBA in Marketing

Tools

Salesforce CRM

D365

Snowflake

Azure

AWS

Redshift

Google Analytics

CRM systems

Job description

About Us

At DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data integration and Data warehousing services for both cloud/SAAS-based-on-demand applications. We were incubated by Salesforce.com (as a part of Avankia), before getting spinned off as a separate company. DBSync provides data integration as a SAAS-based, Standalone or hosted integration at a competitive price with a plethora of benefits for business users.

Our Value System

1. We genuinely care

2. We do not waste time on manual or mundane task

4. We own it

5. We are experts on what we do

6. We win together

DBSync has been:

• We have been rated 4.7 / 5 on G2. We have got around 125 reviews in 2023.
• Based on the reviews G2 has awarded DBSync following badges.
• Best Relationship- Winter 2024
• Best Results - Winter 2024
• Best Usability - Winter 2024

About the Role:

As a Product Marketer for DBSync, you will play a pivotal role in crafting and executing marketing strategies to drive the acquisition, adoption and success of our software products.

This role requires a good understanding of data operations and management practices, and familiarity with SaaS apps, databases and data clouds. You will be responsible for creating compelling messaging and campaigns that resonate with our target audience of technical professionals.

Job Responsibilities:

• Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through various channels, including webinars, videos, and educational content.
• Comfortably present and host webinars and videos to educate customers on our product capabilities and benefits.
• Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies.
• Collaborate with cross-functional teams to create go-to-market plans for new product launches, feature updates, and demand generation.
• Define target customer segments, value propositions, and distribution channels.
• Create a wide range of marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos.
• Develop presentations, and training materials to empower the sales team with product knowledge and value propositions.
• Plan and execute marketing campaigns that generate leads and drive customer engagement.
• Use data and analytics to track campaign performance, ROI, and other relevant metrics.
• Support account-based marketing (ABM) initiatives and foster growth through customer advocacy.

Skills and Qualifications:

• Bachelor's degree in computer science, engineering, or related field; MBA with specialization
• Overall professional experience: 3-5 years, with a strong preference for backgrounds in Strategy, Marketing, or Technology.
• Min. 2-3 years of experience working in SaaS companies
• Good technical acumen with good communication skills
• General understanding of SaaS apps, cloud platforms (Snowflake, Azure, AWS, Redshift), and databases (MySQL, SQL Server, PostGreSQL)
• Experience working with Salesforce and D365+ is good to have
• Prior experience in technology consulting or enterprise technology marketing is highly desirable.
• Exceptional written and verbal communication skills, with the ability to distill technical concepts into clear and engaging messaging.
• Strong technical aptitude and understanding of DataOps, data management practices, databases, and data clouds.
• Experience in hosting webinars, creating videos, and delivering technical presentations.
• Proficiency in marketing tools, analytics platforms, and CRM systems.
• Strong project management skills and ability to collaborate across cross-functional teams.

Job Location: Bangalore (Remote)
Work Shift: U.K Shift (1:30 PM IST to 10:30 PM IST)