Product Manager, MobiLytix Real Time Marketing

Comviva; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Comviva in Gurugram seeks an experienced Product Manager to own roadmap features in MarTech and customer engagement. You will translate ideas into clear requirements, collaborate with engineering, and help shape real-time segmentation and decisioning capabilities.

You will work with cross-functional teams across digital channels, focusing on end-to-end delivery, acceptance criteria, and scalable solutions within platform guardrails.

Qualifications

• 5+ years of product management experience in MarTech, marketing automation, decisioning or customer engagement platforms.
• Demonstrated ownership of features end-to-end — defining the what and the why, not only coordinating delivery.
• Working understanding of real-time marketing concepts: segmentation, audience logic, campaign and decision strategies, and personalisation.
• Ability to write clear product requirements, user stories and acceptance criteria.
• Experience working closely with engineering teams through the full delivery cycle.
• Strong communication and cross-functional collaboration skills.
• Structured and delivery-disciplined; able to operate within a defined roadmap and platform guardrails.

Responsibilities

• Define and deliver roadmap features end-to-end—from requirement through release—within the Senior PM's priorities.
• Translate ideas into clear product requirements, user stories and acceptance criteria.
• Support evolution of real-time segmentation, audience management and treatment-definition capabilities at a feature level.
• Contribute to business decision strategies by defining features that enable next-best-action, cross-sell, upsell and retention.
• Define personalisation recipes and treatment logic for assigned features across digital and engagement channels.
• Collaborate with engineering through the full delivery cycle: backlog grooming, sprint planning, clarifying requirements and validating delivered functionality.
• Coordinate with ML Platform, Agentic Systems and MobiLytix Design Studio PMs to integrate capabilities across model output, orchestration and rendering layers.
• Ensure features align with platform abstraction and cross-industry scalability principles.
• Support enterprise client solution discussions related to assigned capabilities.
• Monitor competitive and market developments relevant to assigned feature areas.

Skills

Product management

Ownership

Real-time marketing

PRD writing

Engineering collaboration

Communication

Delivery discipline

Job description

• Define and deliver specific roadmap features or sets of features end-to-end — from requirement definition through release — within the roadmap and priorities set by the Senior PM, MRTM.
• Translate assigned roadmap ideas into clear product requirements, user stories and acceptance criteria.
• Support evolution of real-time segmentation, audience management and treatment-definition capabilities at a feature level.
• Contribute to business decision strategies — next-best-action, cross-sell, upsell and retention — by defining and delivering the features that enable them.
• Define personalisation recipes and treatment logic for assigned features, executed across digital and engagement channels.
• Work closely with engineering through the full delivery cycle — backlog grooming, sprint planning, clarifying requirements and validating delivered functionality.
• Collaborate at a feature level with ML Platform, Agentic Systems and MobiLytix Design Studio PMs to ensure assigned capabilities integrate cleanly across model output, orchestration and rendering layers.
• Ensure assigned features align with the platform abstraction and cross-industry scalability principles set at platform level.
• Support enterprise client solution discussions related to assigned capabilities, as directed.
• Monitor competitive and market developments relevant to assigned feature areas.

Key Accountabilities

• Define and deliver specific roadmap features or sets of features end-to-end — from requirement definition through release — within the roadmap and priorities set by the Senior PM, MRTM.
• Translate assigned roadmap ideas into clear product requirements, user stories and acceptance criteria.
• Support evolution of real-time segmentation, audience management and treatment-definition capabilities at a feature level.
• Contribute to business decision strategies — next-best-action, cross-sell, upsell and retention — by defining and delivering the features that enable them.
• Define personalisation recipes and treatment logic for assigned features, executed across digital and engagement channels.
• Work closely with engineering through the full delivery cycle — backlog grooming, sprint planning, clarifying requirements and validating delivered functionality.
• Collaborate at a feature level with ML Platform, Agentic Systems and MobiLytix Design Studio PMs to ensure assigned capabilities integrate cleanly across model output, orchestration and rendering layers.
• Ensure assigned features align with the platform abstraction and cross-industry scalability principles set at platform level.
• Support enterprise client solution discussions related to assigned capabilities, as directed.
• Monitor competitive and market developments relevant to assigned feature areas.

Mandatory Skills

• 5+ years of product management experience in MarTech, marketing automation, decisioning or customer engagement platforms.
• Demonstrated ownership of features end-to-end — defining the what and the why, not only coordinating delivery.
• Working understanding of real-time marketing concepts: segmentation, audience logic, campaign and decision strategies, and personalisation.
• Ability to write clear product requirements, user stories and acceptance criteria.
• Experience working closely with engineering teams through the full delivery cycle.
• Strong communication and cross-functional collaboration skills.
• Structured and delivery-disciplined; able to operate within a defined roadmap and platform guardrails.

Desirable Skills

• Exposure to next-best-action, retention or personalisation use cases.
• Familiarity with event-driven or real-time decision systems.
• Understanding of experimentation or uplift-measurement concepts.
• Experience in telecom or retail engagement ecosystems.
• Experience supporting enterprise client solution discussions.
• Familiarity with structured product-discovery practices and tooling.
• Experience working in global enterprise SaaS environments.