Product Manager- Digital Products & AI

MARS Cosmetics; Delhi; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

MARS Cosmetics is seeking a tech-savvy Product Manager to lead its digital ecosystem, including the D2C Shopify site, mobile apps, internal tools, and AI-powered automations.

The ideal candidate combines strong product thinking, e-commerce expertise, technical understanding, and a bias for execution. Collaborate with cross-functional teams to ship impactful digital products quickly and efficiently.

Qualifications

• 3–6 years of experience in Product Management, preferably in D2C, e-commerce, or consumer-tech businesses.
• Hands-on experience with Shopify, its app ecosystem, APIs, integrations, and custom development.
• Familiarity with marketing technology tools such as MoEngage, CleverTap, WebEngage, Klaviyo, GA4, GTM, Meta Pixel, and other CRM/automation platforms.
• Strong understanding of APIs, web technologies, databases, and software development lifecycles.
• Exposure to AI/LLMs, workflow automation tools (n8n, Make, Power Automate), and AI-assisted development.
• Experience working with developers, agencies, and cross-functional business teams.
• Strong analytical ability, problem-solving skills, and an ownership mindset.

Responsibilities

• D2C Website & App: Own Shopify website and mobile app development, UX improvements, conversion rate optimisation (CRO), and performance.
• E-commerce & Marketing Tech: Manage integrations with CRM, CDP, marketing automation, analytics, loyalty, and customer engagement platforms.
• Internal Applications: Build and optimise internal tools, dashboards, and applications to improve business efficiency.
• AI & Automation: Identify and implement AI-powered workflows, LLM integrations, and process automations across departments.
• Product Management: Own product roadmaps, PRDs, prioritisation, vendor coordination, and end-to-end execution.
• Analytics & Growth: Use data, A/B testing, and customer insights to improve conversion, retention, and operational performance.

Skills

Shopify

APIs

AI/LLMs

Analytics

Cross-functional teams

Tools

MoEngage

CleverTap

WebEngage

Klaviyo

GA4

GTM

Meta Pixel

n8n

Make

Power Automate

Shopify

CRM platforms

Job description

Job Title: Product Manager- Digital Products & AI

Experience: 3-6 years

About the Role:

We are looking for a tech-savvy, execution-driven Product Manager to lead MARS Cosmetics' digital ecosystem, including our D2C website (Shopify), mobile applications, internal business tools, and AI-powered automations.

The ideal candidate combines strong product thinking, e-commerce expertise, technical understanding, and a bias for execution.

Key Responsibilities:

• D2C Website & App: Own Shopify website and mobile app development, UX improvements, conversion rate optimisation (CRO), and performance.
• E-commerce & Marketing Tech: Manage integrations with CRM, CDP, marketing automation, analytics, loyalty, and customer engagement platforms.
• Internal Applications: Build and optimise internal tools, dashboards, and applications to improve business efficiency.
• AI & Automation: Identify and implement AI-powered workflows, LLM integrations, and process automations across departments.
• Product Management: Own product roadmaps, PRDs, prioritisation, vendor coordination, and end-to-end execution.
• Analytics & Growth: Use data, A/B testing, and customer insights to improve conversion, retention, and operational performance.

Requirement:

• 3–6 years of experience in Product Management, preferably in D2C, e-commerce, or consumer-tech businesses.
• Hands-on experience with Shopify, its app ecosystem, APIs, integrations, and custom development.
• Familiarity with marketing technology tools such as MoEngage, CleverTap, WebEngage, Klaviyo, GA4, GTM, Meta Pixel, and other CRM/automation platforms.
• Strong understanding of APIs, web technologies, databases, and software development lifecycles.
• Exposure to AI/LLMs, workflow automation tools (n8n, Make, Power Automate), and AI-assisted development.
• Experience working with developers, agencies, and cross-functional business teams.
• Strong analytical ability, problem-solving skills, and an ownership mindset.

Who Will Succeed?

A builder, not just a coordinator. Someone who understands both technology and business, can identify opportunities independently, and enjoys shipping impactful digital products quickly.