Product Manager - Customer Life Cycle, MSME

IDFC FIRST Bank; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

IDFC FIRST Bank is seeking a skilled Product Manager for its Customer Lifecycle Management team. The role encompasses end-to-end accountability for strategic growth initiatives and performance insights that enhance business processes and digital offerings.

The ideal candidate should have 2-5 years of experience in product management, strong analytical skills, and proficiency in stakeholder management. An MBA is preferred. This position is located in Mumbai, Maharashtra.

Qualifications

• 2-5 years in product management, sales enablement, or business excellence.
• Strong analytical and problem-solving skills.
• Hands-on experience in digital marketing is a plus.

Responsibilities

• Analyze business trends and recommend improvement strategies.
• Act as a key liaison between cross-functional teams.
• Establish governance frameworks for monitoring progress.
• Provide data-driven business insights across various metrics.
• Create and implement recognition programs to drive performance.

Skills

Product management

Analytical skills

Communication

Advanced MS Excel

Digital marketing

Education

Graduation: Any

Post Graduation: MBA preferred

Tools

Data visualization tools

BI tools

Job description

About the Role

We are seeking an astute data & growth-oriented Product Manager to be part of the Customer Lifecycle Management team in the Current Accounts business at IDFC First Bank. The role offers end to end accountability on strategic programs for driving growth campaigns and will generate impact through performance business insights led process/product enhancements and digital product innovation impacting the top line.

Key Responsibilities

• Business analysis & strategic alignment: Analyze business trends, identify the gaps and recommend improvement strategies. Deliver P&L impact by linking incentive frameworks to revenue growth, cost optimization, and employee retention goals.
• Stakeholder Collaboration: Act as a key liaison between cross functional teams including leadership stakeholders, across all deliverables. Help foster high performance culture in the business.
• Project Management & Governance: Establish governance frameworks to monitor progress and ensure accountability on deliverables within desired timelines.
• Performance Management: Provide data driven business insights across various metrics of the business levers. Build and standardize dashboards and reporting frameworks to improve visibility and decision-making for different business hierarchies.
• Incentive & Rewards Design: Create and implement rewards & recognition programs to drive business performance across business function and across hierarchy from front line sales, leadership as well as support functions. Leverage gamification elements (contests, leaderboards) and other workforce engagement methodologies for adoption & desired sales outcomes.

Education Qualifications

• Graduation: Any
• Post Graduation: MBA preferred from Tier 1 or Tier 2 institute

Years of Experience & Skills

• 2-5 years in product management, sales enablement, or business excellence (banking/financial services preferred)
• Strong analytical and problem-solving skills with proficiency in data visualization tools and reporting frameworks.
• Hands‑on experience in digital marketing is a plus.
• Excellent communication and stakeholder management.
• Ability to work independently and deliver results in fast-paced, high-pressure environments.
• Excellent in Advanced MS Excel (including Macros).
• Exposure to BI tools and proven track record in designing incentive strategies, engagement models, and portfolio optimization is a big plus, but not mandatory.