Product Manager - Cardio Diabetes/Respiratory

Protectol Health; Ernakulam; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading health company is seeking a Product Manager specializing in cardio diabetes based in Ernakulam, Kerala. This full-time position involves developing marketing plans, conducting market intelligence, and collaborating with medical professionals. Key responsibilities include monitoring business performance, organizing advisory councils, and developing promotional strategies. Ideal candidates should have strong marketing experience and presentation skills within the pharmaceutical industry.

Qualifications

• Experience in developing and executing marketing and promotional plans.
• Ability to monitor business performance and support product portfolio.
• Strong skills in market intelligence and customer engagement.

Responsibilities

• Develop marketing plans for cardio diabetes products.
• Monitor business performance and support product portfolio.
• Conduct market intelligence research.
• Collaborate with healthcare professionals and stakeholders.
• Organize advisory councils and product presentations.

Skills

Marketing plan development

Market research

Collaboration with medical professionals

Presentation skills

Job description

Product Manager - Cardio Diabetes at Protectol Health located in Ernakulam, Kerala, India.

Key Responsibilities

• Development of marketing and promotional plans for products to support the end consumer's need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs
• Initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Visiting national and international congresses, hospitals, and key opinion leaders (KOLs)
• Translating the corporate brand strategy in close collaboration with headquarters, along with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies) and providing input into corporate product strategy
• Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations
• Collaboration with internal & external media to ensure the proper execution of strategies

Seniority level

Director

Employment type

Full-time

Industries

Pharmaceutical Manufacturing