Product Manager - Radiant

Sun Pharmaceutical Industries, Inc.; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Sun Pharma in Mumbai, India, invites a Group Product Manager (GPM) in Marketing. You will oversee a brand portfolio, collaborate with commercial and regulatory teams, manage the product lifecycle, and drive strategic plans to grow market share and profitability.

The role emphasizes leadership, data-driven marketing, and cross-functional coordination with prescribers, KOLs, and sales teams. You should have an advanced degree in pharma/MBA, and at least 3 years of relevant experience.

Qualifications

• Design and execute comprehensive, data-driven marketing strategies and annual operating plans (AOP) to maximize market share, revenue, and profitability for the assigned respiratory, cough, and cold portfolios.
• Demonstrable success in marketing or sales;
• Strategic insight;
• Effective networking skills and planning ability;
• Creativity and persuasiveness;
• Analytical and conceptual strength;
• A strong and inspiring personality;
• Self-starting and entrepreneurial.

Responsibilities

• Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term.
• Lead various assignments to help the BU meet overall BU business goals.
• Development of marketing and promotional plans for products to support end consumer needs.
• Monitor business performance and support the portfolio with regular tracking.
• Market intelligence through primary research and customer connect.
• Writing and executing strategic business and marketing plans in collaboration with prescribers, opinion leaders, round tables, and advisory groups.
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs.
• Initiating and coordinating marketing activities and projects.
• Presentation to staff and training field staff for the same.
• Visiting national and international congresses, hospitals, and key opinion leaders (KOLs).
• Translating the corporate brand strategy in close collaboration with headquarters, with logos and visuals, and input into corporate product strategy.

Skills

Marketing strategy

Brand management

Budget management

Market research

Networking

Analytical thinking

Education

B. Pharm / M. Pharm & MBA

Job description

At Sun Pharma, we commit to helping you“Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

JOB SUMMARY:

As a Group Product Manager (GPM) within Marketing, you will usually be office based. The role encompasses marketing and sales in collaboration with commercial management, headquarters (product brand planning), sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups. They also manage the Product Life Cycle (PLC) of Brands.

YOUR TASKS AND RESPONSIBILITIES:

Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals

• Development of marketing and promotional plans for products to support the end consumer’s need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
• Initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Visiting national and international congresses, hospitals, and key opinion leaders (KOLs);
• Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy;
• Discussion partner for first, second, and third-line professionals such as medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies;
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.
• Collaboration with internal & external media to ensure the proper execution of strategies

Job Requirements

Educational Qualification

B. Pharm / M. Pharm & MBA

Experience

Above 3 years previous work experience.

Skills required include:

• Design and execute comprehensive, data-driven marketing strategies and annual operating plans (AOP) to maximize market share, revenue, and profitability for the assigned respiratory, cough, and cold portfolios.
• Demonstrable success in marketing or sales;
• Strategic insight;
• Effective networking skills and planning ability;
• Creativity and persuasiveness;
• Analytical and conceptual strength;
• A strong and inspiring personality;
• Self-starting and entrepreneurial.

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).