Product Manager (Pharma only) - Diabetic / Cardiac Therapy

USV PRIVATE LIMITED; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

USV PRIVATE LIMITED in Mumbai seeks a Product Manager in Domestic Marketing to shape brand strategy, plan budgets, and steer market intelligence for leading diabetes and cardio brands.

You will work with sales teams, KoLs, and agencies to develop annual brand plans, plan in-clinic and out-clinic activities, and create campaigns in line with market reality.

Qualifications

• Minimum qualification is Science Graduate.
• 3+ years as Product Manager in a product management team.
• Open for all segments.

Responsibilities

• Develop and maintain market intelligence and competitor knowledge for marketing strategies.
• Study market trends and analyze agency reports.
• Collaborate with sales to gather feedback and generate insights.
• Plan and execute annual brand plan with STP for brands.
• Design in-clinic and out-clinic activities and CMEs.
• Coordinate campaigns, trainings, and material budgets.
• Provide market data to support market share forecasts.
• Monitor on-ground execution and report to Marketing heads.

Skills

CRM

SFA

Market analytics

Market research

Education

Science Graduate

Job description

USV, among top-15 pharmaceutical company in India, excels in the diabetes and cardio sectors. We have a presence in over 65 countries with our dynamic team of over 7,000 across generations. Our commitment to brand building is evident in our popular products like Glycomet GP, Ecosprin AV, Jalra, Tazloc, Glynase, MVI and more. Join USV and be part of our journey as we continue to innovate, transform lives, and shape the future of healthcare.

About the Role

Department/Function: Domestic Marketing

Working Days: 5 Days WFO with 1st, 3rd & 5th Saturdays

Responsibilities

Strategic Planning and Budgeting:

• Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies.
• Study market trends and analyse agency reports.
• Collate feedback from sales teams and generate insights.
• Meet KoLs in order to keep abreast of market changes and competitor strategies.
• Conduct own research to analyse value chain.
• Attend and network at industry seminars/conferences.
• Provide market data to help in estimation of annual market share forecasts.
• Participate in annual budgeting exercise by providing activity/item-wise estimates of annual spends.

Brand Planning and Execution:

• Prepare an annual brand plan for your brand/s. Create STP for brand/s as per market realities and own expertise.
• Plan in-clinic and out-clinic activities for brand/s across short and long term.
• Ideate marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) and ensure they are designed and executed as per plan.
• Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.
• Communicate the brand plan and execution strategy to the sales force. Provide training where needed.
• Design and implement incentive plan and motivational drives for sales force.
• Continuously monitor brand activity and on-ground execution to ensure and report adherence to brand plan (calendar and budget).
• Present execution updates to Marketing heads at monthly review. Highlight variation from budget/ plan and discuss recourses.
• Provide on-going customer and market insights to RDPM during the development process.
• Recommend product pricing based on market research and competitor analysis.
• Campaign execution and timely feedback by coordinating with regional/distr. Heads.
• Provide support in case of objections/queries (check against crm point).
• Ensure field force motivation and effectiveness. Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.).
• Manage execution of cycle meetings:
• Ensure materials are available and participation is coordinated.
• Prepare and deliver select training modules at the cycle meetings.
• Conduct strategic briefing meeting for sales force.
• Demonstrate new inputs and collate feedback. Analyse feedback to re-work inputs as needed.

Customer Relationship Management:

• Handle customer queries and complaints (routed via sales). Work with CQA to resolve issues (basis expertise).
• Maintain relationships with select KoLs in order to receive feedback and share updates.
• Support the end to end delivery of:
• Educational programs.
• Chemist, Pharmacist and Paramedics programs.
• Identify and recommend new vendors and support vendor registration process to ensure contracting.
• Follow up for delivery of content/material. Ensure adherence to timelines and requirements.
• Approve disbursal of payments by raising indents and processing bills.

Business (people & budgets) planning, continuity and improvement:

• Ensure personal adherence to work norms and the marketing manual.
• Nominate self for trainings. Ensure attendance.
• Provide timely and relevant inputs for the preparation of departmental opex budget.
• Identify and implement continuous improvement initiatives to enhance process efficiency.
• Organize and participate in Knowledge Sharing sessions with the team to share insights and learnings.

Qualifications:

• Minimum qualification required - Science Graduate
• Minimum years of experience - 3+ years as Product Manager in Product Management Team (We are open for all segments)