Product Manager - Amercian Tourister

Samsonite International S.A; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Samsonite International S.A. is looking for a senior marketing professional to develop strategies aimed at increasing annual sales and market share for American Tourister. The ideal candidate will have 10-15 years of experience in sales and marketing, with a strong focus on brand and product management in the consumer durable or lifestyle sectors.

This role involves managing product lines, launching new products based on market feedback, and coordinating marketing campaigns across various channels.

Postgraduate qualifications in marketing and a proven ability to liaise with internal and external stakeholders are essential.

Qualifications

• 10 - 15 years in sales & marketing with Pan India exposure.
• Experience in brand & product management in consumer durable / lifestyle / retail industry.
• Strong business acumen and commercial awareness.

Responsibilities

• Develop strategies to achieve sales, profitability, and growth objectives.
• Manage existing product lines based on sales opportunity & profitability.
• Work with the regional marketing team for support based on local preferences.

Skills

Business acumen

Interpersonal skills

Sales and marketing expertise

Market analysis

Education

Postgraduate in Marketing or Business Development

Tools

Microsoft Office (Word, Excel, PowerPoint)

Job description

Develop strategies to achieve annual objectives of sales, profitability, growth, market share, etc.

Build marketing initiative to drive sales through Multi Channels & Product Categories to maximize business opportunity.

Maintain American Tourister as No.1 Luggage Brand in India

Product Management

Managing Existing Product Lines & Categories based on Sales Opportunity & Profitability.

Developing New Product Lines based on Consumer / Market Feedback and Demand Trends – Gap Analysis.

Guiding the Design Team on the opportunities, trends, styling to be incorporated in New Developments.

SKU Rationalization and Quality Inventory Management.

Competition Mapping.

New Initiative for Future Growth

Build & drive new initiatives for sustainable growth of American Tourister in future – Non-Travel.

Lead Special Initiative to promote focus categories – where stakes are higher – Hard Luggage.

Marketing Strategies

• Marketing Campaigns, Consumer Promotions, Sales Promotions, etc. to be aligned with brand image, sales & future growth opportunity.
• Coordinate with Visual Merchandising and Retail / Sales Team for VM materials, Products Display, POS Materials, Collaterals, etc.

Regularly update other Departments with information of Products Launches to facilitate better planning, support and implementation of marketing activities and projects.

Liaising with Regional Office

Work with regional marketing team in Hong Kong for marketing, product, VM, etc. support based on local preferences and requirements

Education

Postgraduate in Marketing or Business Development

Experience Requirements

10 - 15 years in sales & marketing with Pan India exposure.

Independently lead brand & product management in consumer durable / lifestyle / retail industry.

Strong Business acumen and commercial awareness.

Good interpersonal skills to manage both internal and external stakeholders.

Mobility/Travel

Regularly - Domestic Travel.

Occasionally – International Travel.

Computer Skills

Frequent user of Microsoft Office (Word, Excel, Power Point)