Product Manager (Agri & MSME Lending)

Axis Bank; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Axis Bank is seeking an AVP Product Manager for Agri & MSME Lending to design, develop, and scale lending products across the life cycle. You will own strategy, pricing, and features, drive digital journey integration, and ensure PSL compliance in partnership with Risk, Compliance, and Operations teams.

The role requires strong analytical and stakeholder management skills, with a focus on portfolio profitability and growth within India’s PSL framework.

Qualifications

• 5+ years of product management experience in lending (MSME/Agri)
• Strong knowledge of PSL RBI guidelines and compliance
• Experience in digital lending and transforming customer journeys

Responsibilities

• Develop and execute product strategies for Agri and MSME lending portfolios.
• Own end-to-end product lifecycle including design, pricing, and features.
• Drive PSL compliance and regulatory adherence across portfolio.
• Lead digital transformation across sourcing, underwriting, onboarding, and servicing.
• Monitor portfolio performance, profitability, and customer experience, with data-driven actions.
• Collaborate with Sales, Risk, Operations, Technology, Analytics, and Compliance teams.

Skills

MSME lending

Agri lending

Digital lending

Stakeholder management

Education

Postgraduate/MBA

Job description

AVP Product Manager (Agri & MSME Lending)

Role Overview

Product Manager (Agri & MSME Lending) will be responsible for designing, developing, and scaling lending products for Agri-businesses, Micro, Small & Medium Enterprises (MSMEs). The role entails end-to-end ownership of the product lifecycle, ensuring business growth, portfolio profitability, customer experience enhancement, and compliance with Priority Sector Lending (PSL) norms.

1. Product Strategy & Development

• Develop and execute product strategies for Agri and MSME lending portfolios.
• Design innovative credit solutions aligned with market needs and business objectives.
• Continuously enhance product features, pricing, and value propositions to improve competitiveness.
• Conduct market research, competitor benchmarking, and customer analysis to identify growth opportunities.

2. Priority Sector Lending (PSL) Compliance

• Ensure products are designed and managed in accordance with RBI and PSL guidelines.
• Monitor PSL qualification and compliance requirements across the portfolio.
• Collaborate with Risk, Compliance, and Operations teams to maintain regulatory adherence.

3. Journey Digitization ("Phygital" Journey)

• Lead digital transformation initiatives across the customer lifecycle, including sourcing, underwriting, onboarding, and servicing.
• Drive seamless integration of physical and digital channels to enhance customer experience.
• Work closely with Technology, Operations, and Business teams to automate and optimize lending processes.

4. Portfolio Management & P&L Ownership

• Own portfolio performance, profitability, and growth metrics.
• Monitor portfolio quality, delinquency trends, and customer behavior.
• Analyze business performance using data-driven insights and recommend corrective actions.
• Drive portfolio expansion while maintaining asset quality and risk controls.

5. Stakeholder Management

• Partner with Sales, Risk, Operations, Technology, Analytics, and Compliance teams to ensure successful product implementation.
• Coordinate with internal and external stakeholders for product enhancements and strategic initiatives.
• Support senior leadership with portfolio reviews, business updates, and growth recommendations.

Eligibility Criteria

Education

• Postgraduate degree / MBA from a reputed institution.

Experience

Minimum 5 years of experience in Product Management within:

• Business Loans
• MSME Lending
• Working Capital Finance
• Trade Finance
• Agri Lending (preferred)

Preferred Skills

• Strong understanding of MSME and Agri lending products.
• Knowledge of PSL regulations and RBI guidelines.
• Experience in digital lending and customer journey transformation.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to manage product profitability and portfolio performance.

Location: Axis House Worli, Prabhadevi

Grade: AVP

This role is ideal for professionals passionate about building scalable lending products and driving growth in the Agri and MSME banking ecosystem.