Product Manager

Evoke HR Solutions Pvt. Ltd.; Mumbai; Vor Ort; INR 800.000 - 1.500.000; Vollzeit

Zusammenfassung

Evoke HR Solutions Pvt. Ltd. in Mumbai seeks an experienced pharmaceutical marketing professional to lead brand strategy and marketing communications for one or more therapeutic segments.

You will plan campaigns, educate field teams, analyze market trends with IMS/IQVIA data, and develop annual marketing plans in coordination with internal stakeholders.

Qualifikationen

• 5–6 years of experience in pharmaceutical product marketing / brand management.
• Relevant experience in at least one of the specified therapeutic segments.
• Strong understanding of brand strategy, promotional planning and sales analysis.
• International or export-market exposure would be an advantage.

Aufgaben

• Develop brand positioning and marketing communication strategies.
• Plan and execute promotional campaigns to drive brand growth and market share.
• Develop innovative product education initiatives for field sales teams.
• Analyse secondary sales, competitor activities and market trends using IMS/IQVIA data.
• Prepare and execute annual marketing plans in coordination with internal stakeholders.

Kenntnisse

Pharmaceutical marketing

Brand management

Promotional planning

Sales analysis

Strategic thinking

Tools

IQVIA data

IMS data

Jobbeschreibung

We are looking for experienced pharmaceutical marketing professionals with expertise in any one of the following therapeutic segments:

Gynaecology (Gynae)

Key Responsibilities:

• Develop brand positioning and marketing communication strategies.
• Plan and execute promotional campaigns to drive brand growth and market share.
• Develop innovative product education initiatives for field sales teams.
• Analyse secondary sales, competitor activities and market trends using IMS/IQVIA data.
• Prepare and execute annual marketing plans in coordination with internal stakeholders.

Candidate Requirements:

• 5–6 years of experience in pharmaceutical product marketing / brand management.
• Relevant experience in at least one of the specified therapeutic segments.
• Strong understanding of brand strategy, promotional planning and sales analysis.
• International or export-market exposure would be an advantage.