Product Manager

Boston Scientific; Haryana; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Boston Scientific in Gurgaon, India, seeks a seasoned marketing leader for Urology portfolio. The role drives the commercial plan with focus on revenue, market share and profitability, coordinating with sales, regulatory and cross-functional partners.

MBA-marketing candidates with 5+ years in medical devices marketing are preferred. You will manage launches, lifecycle activities and campaigns, analyze market dynamics, and engage KOLs to strengthen portfolio presence.

Qualifications

• MBA in marketing required.
• Experience in medical devices marketing or equivalent.
• Ability to manage multiple programs and campaigns concurrently.

Responsibilities

• Develop and implement marketing plans for the country aligned with overall Urology goals and budget.
• Lead Product Launches and Life Cycle Management with sales and cross-functional teams.
• Monitor and analyze market share, competitor activities, and customer needs to drive campaigns.
• Coordinate marketing communications with agencies and media to ensure consistent messaging.
• Engage KOLs and customers to support portfolio differentiation and adoption.

Skills

Marketing strategy

Product launches

Digital marketing

Cross-functional collaboration

Stakeholder engagement

Education

MBA in Marketing

Tools

Excel

PowerPoint

Job description

About The Position

Manage the commercial performance of the business from the point of view of revenue, market share and profitability. With additional inputs for strategic and Tactical planning, Project management, Product Life cycle management, Business Analytics, Budgeting and forecasting experience.

Hiring Manager

Mona Galhotra

Recruiter

Srimayee Banerjee

Location

Gurgaon

Primary Job Functions

• Developing and implementing marketing plans for the country according to overall Urology plan and budget.
• Portfolio Strategy & business development planning
• Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and APAC/global cross-functional stakeholders.
• Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division’s goals.
• Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.

Job Responsibilities

• Strategically managing all aspects of internal and external marketing strategy
• Conceptualize and Lead execution of marketing plans for Urology as per Business goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc the right set of metrics are in place for tracking success.
• Planning and implementing Product launches and Product life cycle management.
• Monitoring sales performance and effectiveness of marketing programs against goals set.
• Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.
• Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption
• Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery, tracking the effectiveness of the communication to drive differentiation.
• Establish relationships with KOLs in the field, Drive KOL and customer engagement
• Conduct investigative research to assess brand image, market share and growth opportunities.

Must Have

• MBA in marketing
• 5+ Years of exp is required in Medical devices and marketing. Experience of working in marketing / product management function.
• Candidate should have handled some product launches independently
• Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.
• Candidate should have experience in Product marketing & Digital marketing
• Proficiency in excel, power point and Microsoft tool
• Candidate with Sales experience or experience in Urology will be a preference but not a limitation
• Experience of working, interacting with KOLs / physicians.
• Experience of working with cross functional teams – finance, sales, regulatory, legal in a corporate environment
• Travel requirement approx. 7-10 days a month.

Requisition ID: 637135