Product Manager

CoinGape; Gurugram District; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading crypto media company in Gurugram is seeking an experienced Product Manager to enhance user experience across their news platform. Responsibilities include coordinating with multiple teams, overseeing Google News compliance, and optimizing performance metrics. Ideal candidates should have a strong grasp of web products, 3–4 years of relevant experience, and hands-on knowledge of WordPress and SEO strategies.

Qualifications

• 3–4 years of experience as a Product Manager or Digital Product Owner.
• Strong understanding of web products and apps.
• Good knowledge of SEO concepts and indexation strategies.

Responsibilities

• Coordinate with stakeholders to manage the website roadmap.
• Own Google News and optimize for performance metrics.
• Collaborate with content and marketing teams.

Skills

Product Management

SEO knowledge

WordPress

Data analysis

Communication skills

Agile/Scrum experience

Tools

Google Analytics 4

Looker Studio

Search Console

Mixpanel

Job description

Own the reader experience and growth of our news website: article & hub templates, site performance, recirculation, SEO/Discover, and monetization hygiene. You will partner with Editorial, SEO, AdOps, Design, and Engineering to ship fast, reliable, and compliant experiences for breaking news and evergreen coverage.

Key Responsibilities

• Coordinate with different stakeholders (founders, tech, SEO, marketing) to define, prioritize, and manage the website roadmap and feature set.
• Explicitly owns Google News / Publisher Center, news-sitemap health, structured data (NewsArticle, LiveBlogPosting, VideoObject, etc.), indexation/canonical strategy, Top Stories & Discover best practices, and E-E-A-T signals.
• Analyze and improve performance metrics: DAU, MAU, bounce rate, engagement, etc.
• Ensure seamless user experience across web and mobile.
• Ensure AMP is optimized for performance.
• Define performance KPIs for Tech and SEOs like Core Web Vitals (LCP, CLS, INP) to drive improvements.
• Coordinate with Sales & Marketing to discover new ad inventories. Must have awareness of ad tech (Google Ad Manager, header bidding), ensuring compliance with viewability and ad density standards.
• Coordinate with SEOs to brainstorm strategies to improve visibility in SERP and AI.
• Identify AI integration avenues in the website for maximum user engagement and improved time on site.
• Conduct competitive analysis and market research to identify trends, opportunities, and new product ideas.
• Evaluate feasibility and potential impact of new product initiatives.
• Collaborate with content and marketing teams to align editorial strategy with product goals.
• Create and manage scrum boards, write user stories, and define product features.
• Work closely with engineering and design teams for smooth execution and deployment.
• Drive iterations based on performance metrics, feedback, and testing (VWO or Optimizely for A/B experiments).
• Clearly document and communicate product requirements and changes.
• Ensure copyright/DMCA, privacy/consent frameworks, and UGC moderation practices are in place.

Skills & Qualifications

• 3–4 years of experience as a Product Manager / Associate PM / Digital Product Owner.
• Strong understanding of web products, with exposure to apps and social media platforms.
• Hands-on experience with WordPress (must-have).
• Good knowledge of SEO concepts, structured data, and indexation strategies.
• Technical clarity to collaborate with engineering teams effectively.
• Proficiency in research, data gathering, and competitive analysis.
• Excellent communication and presentation skills.
• Ability to work in an agile/scrum environment.
• Exposure to tools such as GA4 (real-time), Looker Studio, Search Console, Mixpanel.

Good to Have

• Experience in media, tech, or digital-first companies.
• Familiarity with metrics like engaged time, scroll depth, homepage CTR, return frequency, newsletter sign-ups, indexation rate, and CWV pass-rate.
• Understanding of user engagement metrics and growth strategies.

CoinGape is a burgeoning blockchain and crypto media company. It was recently awarded as the Best Crypto Media Company 2024 at Global Blockchain Show, Dubai. Our goal is to keep industry professionals up to date on the most recent news and developments. We are a team of experts who take great pride in offering unbiased and well researched information to help our readers make informed decisions. Read our Editorial Policy