Product Manager

boAt Lifestyle; Gurugram District; On-site; INR 1,600,000 - 2,600,000; Full time

Job summary

boAt Lifestyle is seeking a Product Manager – Wearables to own the end-to-end lifecycle of the wearable portfolio, including smartwatches, fitness trackers, and connected devices for both Indian and global markets.

You will collaborate with design, engineering, software, R&D, quality, supply chain, marketing, and ODM/EMS partners to deliver differentiated products, from consumer insights to GTM and post-launch optimization.

Qualifications

• 3–6 years of experience in Product Management, preferably in Consumer Electronics, Wearables, Smart Devices, Mobile Accessories, or FMCG Durables.
• Proven experience in NPD, NPI, product lifecycle management, and product launches.
• Strong understanding of smartwatches, fitness trackers, wearable technology, sensors, Bluetooth connectivity, displays, battery technologies, and companion apps.

Responsibilities

• Lead end-to-end new product development and introduction across concept, specifications, design, engineering, prototyping, validation, manufacturing, and launch.
• Define product strategy and roadmap for the wearables portfolio based on consumer needs, market trends, competition, technology evolution, and business objectives.
• Identify emerging consumer needs and technology trends across smartwatches, fitness tracking, health features, sensors, displays, connectivity, battery, and AI-enabled experiences to create differentiated products.
• Own the complete product lifecycle — from opportunity identification, concept validation, business case, feature definition, prototyping, pilot production, launch, and scaling to product enhancement and end-of-life.
• Conduct consumer research, analyze customer feedback, identify usage trends, and translate insights into product features, specifications, pricing, and positioning.
• Work with hardware, software, app, and engineering teams to define product specifications, feature requirements, user experience, and technology roadmap.
• Partner closely with R&D, design, software, app, quality, supply chain, marketing, sales, and finance teams to ensure seamless product development and launches.
• Work with domestic and international ODM/EMS partners to drive product development, engineering execution, timelines, quality, cost, and production readiness.
• Track competitors and global wearable technology trends across product features, design, technology, pricing, consumer proposition, and go-to-market strategies.
• Define launch plans, product positioning, pricing, key propositions, and product storytelling in partnership with marketing and sales teams.
• Ensure products meet boAt’s standards for quality, reliability, durability, safety, regulatory compliance, and consumer experience.
• Track product and category performance, identify growth opportunities, and continuously optimize the product portfolio based on sales, consumer feedback, market share, and profitability.
• Monitor product performance and customer feedback post-launch, identify improvement opportunities, and drive feature/product enhancements through the lifecycle.

Skills

NPD/NPI

Product lifecycle

Wearables knowledge

Cross-functional collaboration

Project management

Stakeholder management

Consumer insights

Market research

Technical understanding

Job description

As a Product Manager – Wearables, you will be responsible for driving the end-to-end product

lifecycle of boAt’s wearable portfolio, including smartwatches, fitness trackers, and

connected wearable devices — from consumer insight and product ideation to NPD, NPI,

launch, category growth, and post-launch success.

The role requires a strong understanding of consumer technology, wearable trends, product

development, and commercial business acumen. You will work closely with design, engineering,

software, R&D, quality, supply chain, marketing, and external ODM/EMS partners to build

innovative and differentiated wearable products for the Indian and global markets.

Key Responsibilities:

• NPD & NPI: Lead end-to-end new product development and introduction across concept, specifications, design, engineering, prototyping, validation, manufacturing, and launch.
• Product Strategy & Roadmap: Define product strategy and roadmap for the wearables portfolio based on consumer needs, market trends, competition, technology evolution, and business objectives.
• Product Ideation & Innovation: Identify emerging consumer needs and technology trends across smartwatches, fitness tracking, health features, sensors, displays, connectivity, battery, and AI-enabled experiences to create differentiated products.
• Product Development Lifecycle: Own the complete product lifecycle — from opportunity identification, concept validation, business case, feature definition, prototyping, pilot production, launch, and scaling to product enhancement and end-of-life.
• Consumer Insights & Market Research: Conduct consumer research, analyze customer feedback, identify usage trends, and translate insights into product features, specifications, pricing, and positioning.
• Technology & Feature Definition: Work with hardware, software, app, and engineering teams to define product specifications, feature requirements, user experience, and technology roadmap.
• Cross-functional Collaboration: Partner closely with R&D, design, software, app, quality, supply chain, marketing, sales, and finance teams to ensure seamless product development and launches.
• ODM/EMS Management: Work with domestic and international ODM/EMS partners to drive product development, engineering execution, timelines, quality, cost, and production readiness.
• Competitive Benchmarking: Track competitors and global wearable technology trends across product features, design, technology, pricing, consumer proposition, and go-to-market strategies.
• Go-to-Market (GTM): Define launch plans, product positioning, pricing, key propositions, and product storytelling in partnership with marketing and sales teams.
• Quality & Compliance: Ensure products meet boAt’s standards for quality, reliability, durability, safety, regulatory compliance, and consumer experience.
• Category Management: Track product and category performance, identify growth opportunities, and continuously optimize the product portfolio based on sales, consumer feedback, market share, and profitability.
• Post-launch Product Management: Monitor product performance and customer feedback post-launch, identify improvement opportunities, and drive feature/product enhancements through the lifecycle.

What are we looking for?

• 3–6 years of experience in Product Management, preferably in Consumer Electronics, Wearables, Smart Devices, Mobile Accessories, or FMCG Durables.
• Proven experience in NPD, NPI, product lifecycle management, and product launches.
• Strong understanding of smartwatches, fitness trackers, wearable technology, sensors, Bluetooth connectivity, displays, battery technologies, and companion apps.
• Experience working with ODM/EMS partners, preferably across India, China, or Vietnam.
• Strong understanding of consumer insights, competitive benchmarking, product innovation, pricing, and market trends.
• Ability to work effectively with hardware, software, engineering, design, supply chain, quality, marketing, and sales teams.
• Strong analytical and problem-solving skills with the ability to translate consumer and market insights into actionable product strategies.
• Excellent project management and stakeholder management skills with a strong bias for execution.
• Passion for consumer technology, wearables, fitness, health-tech, and connected