Product Manager

Neolacta Lifesciences; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Neolacta Lifesciences in Bengaluru seeks a Brand Manager / Product Manager to lead brand strategy and manage the product portfolio for life-saving neonatal nutrition products. The role requires collaboration with clinical, regulatory, and R&D teams to craft medically credible narratives and successful GTM plans.

You will drive lifecycle management, create compelling medical marketing tools for HCPs, and align field teams through excellent cross-functional coordination in a regulated environment.

Qualifications

• MBA in Marketing / Healthcare Management from a reputed institute.
• Graduation in Life Sciences, Pharmacy, Nutrition, or related field.
• 5+ years in product/brand management, preferably in infant nutrition, neonatal care, or specialty pharmaceuticals.
• Experience in launching or scaling brands in a high-touch, HCP-driven environment.

Responsibilities

• Lead brand planning, positioning, and GTM strategies for NeoLact 70 and related offerings.
• Work with clinical, regulatory, and R&D teams to build credible brand narratives.
• Translate scientific benefits into communication for neonatologists, hospitals, and NICUs.
• Own lifecycle from launch to growth, maturity, and rationalization.

Skills

Brand management

Lifecycle management

Cross-functional coordination

Scientific storytelling

Data-driven decisions

Education

MBA in Marketing / Healthcare Management

Graduation in Life Sciences / Pharmacy / Nutrition

Job description

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About Neolacta Lifesciences

Neolacta Lifesciences is the first and only company in India-and Asia-to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatal nutrition have already saved over 1.4 lakh babies. We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.

Role Overview

We are seeking a passionate and experienced Brand Manager / Product Manager to lead brand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking, scientific acumen, and hands‑on execution in a purpose- led and regulated healthcare environment.

Key Responsibilities Brand & Product Strategy

• Lead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers, and related offerings.
• Work closely with clinical, regulatory, and R&D teams to build medically credible, compliant brand narratives.
• Assist with participating in conferences - regional and national wide.
• Translate complex scientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs.

Portfolio & Lifecycle Management

• Own the lifecycle of key SKUs-from product launch to growth, maturity, and rationalization.
• Build effective Visual aids and LBLs to support focus brands and new product launches
• Evaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations.

Market & Stakeholder Insights

• Conduct deep-dive market research, competitive mapping, and stakeholder need analysis.
• Stay ahead of evolving neonatal nutrition trends, KOL expectations, and clinical evidence.

Marketing Execution & Field Support

• Design high-impact medical marketing tools (MR inputs, CME decks, HCP education content).
• Partner with the sales and training teams to ensure field-force alignment and effectiveness.
• Drive visibility through conference participation, KOL engagement, and scientific branding initiatives.
• Analyze sales data to identify areas for marketing initiatives

Cross-Functional Collaboration

• Collaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation.
• Assist with the training function for new joiners.
• Drive knowledge transfer and assist with objection handling for Sales team members.
• Ensure all brand activities adhere to ethical marketing codes and compliance norms.

Business Planning & ROI

• Drive brand P&L performance and optimize ROI across marketing initiatives.
• Set KPIs, track metrics, and present brand performance to leadership.

Key Skills & Competencies

• Strong understanding of neonatal care, nutrition science, or pharmaceutical/medical marketing
• Strategic brand management and portfolio ownership
• Excellent cross-functional coordination and scientific storytelling
• High accountability and agility in a mission-critical, regulated domain
• Data-driven decision-making and execution rigor

Qualifications

• MBA in Marketing / Healthcare Management from a reputed institute
• Graduation in Life Sciences, Pharmacy, Nutrition, or related field
• 5+ years in product/brand management, preferably in infant nutrition, neonatal care, or specialty pharmaceuticals
• Experience in launching or scaling brands in a high-touch, HCP-driven environment Why Join Neolacta
• Be a part of a pioneering company saving lives through science and purpose
• Work with globally experienced leadership and mission-driven teams
• Opportunity to shape the future of neonatal nutrition in India and beyond

Experience: 5+ Years

Reports To: MD

Notice Period - Immediate to 15 Days

Job Category: Marketing & Strategy

Job Location: Bangalore