Product Growth Manager-2

Maruti Suzuki India Ltd.

Gurgaon

On-site

INR 900,000 - 1,500,000

Full time

5 days ago

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Job summary

Maruti Suzuki India Ltd. in Gurgaon is seeking a Product Growth Manager to develop and execute strategies that increase product adoption and revenue.

You will conduct market research, analyze customer insights, and align growth initiatives with the company’s long-term goals. Responsibilities include market-entry planning, pricing strategy support, and coordinating with marketing, product, and tech teams to drive cross-functional execution.

Qualifications

Bachelor's degree in business, marketing, economics, or related field.
3-6 years of experience in product growth/marketing or a related field.

Responsibilities

Develop and execute product growth strategies and campaigns.
Conduct market research to identify opportunities for product growth.
Collaborate with cross-functional teams to drive adoption and revenue.
Analyze market insights to position products effectively.
Plan entering new markets and expanding reach.
Monitor and optimize digital marketing campaigns and initiatives.

Skills

Product growth strategy

Market research

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in business/marketing/economics

Master's degree preferred

Tools

AEM Full Suite

DAM Management

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Audience Segmentation

Job description

The role holder is responsible for developing and executing strategies that increase product adoption, engagement, and revenue.

Work Areas

Responsibilities & Outcomes

Market Research

1.Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behavior, preferences, and market trends.

2.Analyze marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.

3.Develop strategic plans for entering new markets or expanding product reach in existing markets.

Identify growth opportunities and assess market entry risks and benefits.

Business Problem Analysis

1.Analyze complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth.

1.Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation.

Product Costing &

License/Contract Management

1.Manage product costing, pricing strategies, and cost optimization efforts.

2. Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.

Digital/Mainline

1. Designing and executing digital/Mainline marketing strategies and plans for customer acquisition. 2. Monitoring and analyzing the impact of digital/Mainline marketing initiatives across various channels.

3.Developing corrective action plans to ensure the achievement of targeted outcomes.

4.Planning and organizing marketing campaigns and initiatives.

5.Utilizing creative skills to develop innovative problem-solving approaches 6. Strategic PR releases

1.Contribute to the development and refinement of the product growth strategy.

2.Align product growth activities with the organization's long-term product goals and objectives.

Revenue Generation and Growth

1.Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.

2.Running effective and cost-efficient marketing campaigns

Information Management

1.Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.

2.Prepare and present reports on product growth progress, market insights, and strategic planning.

AEM Tools

Adobe Experience Cloud (AEM, AEP & AJO) Capabilities

End-to-end experience across the Adobe Experience Manager (AEM) suite, including Digital Asset Management (DAM), asset publishing, URL generation, and content activation.
Configure, manage, and activate customer segments, including batch and real-time streaming audiences.
Design and orchestrate complex customer journeys and Always-On lifecycle programs in Adobe Journey Optimizer (AJO).
Configure WhatsApp and Push Notification campaigns for personalized customer engagement.
Create, configure, and manage business/customer events, event tagging, and event-driven automations.
Execute audience onboarding, activation, and cross-channel campaign deployment.
Monitor journey performance, troubleshoot issues, and optimize customer engagement initiatives.

Key Skills: AEM Full Suite, DAM Management, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Audience Segmentation, Streaming Segments, Journey Orchestration, Event Configuration & Tagging, WhatsApp Campaigns, Push Notifications, Marketing Automation.

Behavioral Competencies (For Details Please Refer to Annexure)

Result Orientation

Learning Agility

Customer Centricity

Change Agility

Innovation & New Ways of Working

Strategic Thinking

3. Role Inputs & Interfaces

Qualifications & Experience

Qualifications

Bachelor's degree in business, marketing, economics, or a related field (Master's degree

preferred)