Product / Brand - Manager

Mappy Global Resources; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Mappy Global Resources in Mumbai seeks a Product/Brand Manager with 7+ years in FMCG to lead product innovation, portfolio strategy, and category growth. You will bridge market intelligence with commercial execution for NPD, working with R&D, chefs, and manufacturing.

The role emphasises go-to-market campaigns, technical collateral, and training for sales teams to drive adoption and channel success in HoReCa and industrial segments.

Qualifications

• MBA in Marketing is required.
• 7+ years in Product Management, Brand Management, or Trade Marketing in FMCG/HoReCa/Bakery sectors.
• Strong ability to translate market insights into portfolio strategy.

Responsibilities

• Lead concept-to-launch lifecycle for new chocolate and confectionery lines tailored to B2B and foodservice.
• Partner with R&D, chefs, and manufacturing to ensure quality benchmarks, cost targets, and feasibility.
• Track industry trends and translate insights into portfolio expansion and pricing strategies.
• Design and execute GTM campaigns highlighting product performance and applications.
• Create technical collateral, catalogs, and guides for chefs, chocolatiers, patisseries, and industrial buyers.
• Collaborate with field sales to support key account conversions and product sampling.
• Provide regular training sessions for sales reps and channel partners on new products.
• Monitor SKU sales velocity, margins, and market penetration; collect client feedback for optimization.
• Drive lifecycle management and portfolio rationalization based on market consumption trends.
• Ensure end-to-end NPD process is aligned with brand strategy and customer needs.

Skills

NPD

Market Analysis

B2B Marketing

Product Marketing

Brand Management

Cross-functional Leadership

Education

MBA in Marketing

Job description

Greeting for the season!

We are in search for a Product/Brand Manager to be associated with a leading Food Manufacturing company, based out in Mumbai.

Role: Product/Brand Manager

Department: Marketing

Location: Mumbai

Reporting To: Category Head

Industry: Food & Beverage / FMCG / Specialty Ingredients

Experience Required: Over 7 Years

About the Organization

Our client is an industry-leading food manufacturer, headquartered in Mumbai.

Position Summary

The Product Manager will lead product innovation, portfolio strategy, and category growth. This role bridges market intelligence with commercial execution spearheading new product development (NPD) alongside technical R&D, building B2B marketing narratives for the culinary community, and enabling sales channels to drive adoption.

Key Responsibilities

1. Product Innovation & NPD

• Lead the concept-to-launch lifecycle for new chocolate and confectionery product lines tailored to B2B and foodservice demands.
• Partner with R&D, application chefs, and manufacturing teams to ensure formulations meet quality benchmarks, cost targets, and commercial feasibility.

2. Market Insights & Category Strategy

• Track industry trends, ingredient shifts, customer preferences, and competitor offerings across the HoReCa, industrial, and artisanal bakery segments.
• Translate market intelligence into data-backed portfolio expansion and pricing strategies.

3. Product Marketing & Brand Storytelling

• Design and execute go-to-market (GTM) campaigns showcasing product performance, workability, and applications.
• Create high-impact technical collateral, product catalogs, and application guides targeted at chefs, chocolatiers, patisseries, and industrial buyers.

4. Sales Enablement & Commercial Growth

• Collaborate closely with field sales and institutional teams to support key account conversions and product sampling.
• Conduct regular technical and commercial product training sessions for sales representatives and channel partners.

5. Performance & Lifecycle Management

• Monitor SKU-level sales velocity, margins, and market penetration; gather direct feedback from clients to optimize current offerings.
• Utilize sales metrics and consumption trends to steer continuous portfolio rationalization.

Candidate Profile & Requirements

• Education: Full-time MBA in Marketing
• Experience: 7+ years in Product Management, Brand Management, or Trade Marketing within the FMCG, Food Services (HoReCa), Bakery, or Food Ingredients sector.

Functional Exposure Required

• End-to-end New Product Development (NPD)
• B2B / Industrial Product Marketing
• Market Research & Competitive Benchmarking
• Field Sales Support & Technical Sales EnablementCore Competencies: Analytical mindset, cross-functional project management, sharp business acumen, and strong presentation skills.