Product Associate

Debtt Group; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Debtt Group is looking for a Product Associate to enhance user activation, retention, and conversion. In this hands-on role, you will partner with product managers and founders to identify user challenges and manage product pods. Responsibilities include scoping features, writing PRDs, and running experiments to improve product metrics.

The ideal candidate will have 6 months to 1 year of relevant experience and possess strong analytical and communication skills. Join our fast-paced startup culture that prioritizes resilience and initiative.

Qualifications

• 6 months to 1 year of experience in product, strategy, growth, consulting, or analytics roles.
• Demonstrated ownership through internships, startup work, side projects, freelancing, or initiatives.
• Strong curiosity about consumer internet products and technology.

Responsibilities

• Scope and ship features with PMs and founders.
• Develop understanding of user behavior and motivations.
• Write PRDs and user stories.
• Run experiments to improve product metrics.
• Conduct market research and analyze competitor gaps.
• Support end-to-end product launches.

Skills

Product Management

User Research

PRD Writing

Experimentation

Data Analysis

Funnel Analysis

Market Research

Cross-functional Collaboration

Communication

Structured Thinking

Ownership

Growth Hacking

Product Intuition

Go-to-market Coordination

User Testing

Job description

Mentions vibe coding and encourages building with AI tools; emphasizes experimentation, prototyping, and late-night hacking.

About the Role

Leap Finance is hiring a Product Associate to own small product pods, run experiments, and work closely with product, engineering, design, and growth teams to improve user activation, engagement, retention, and conversion. The role emphasizes user research, writing clear PRDs and user stories, data-informed decision making, and high ownership in a fast-paced startup environment.

Job Description

Role

As a Product Associate at Leap Finance you will partner closely with Product Managers and founders to identify user problems and business opportunities, own smaller product pods over time, and drive execution end-to-end. This is an ownership-heavy, hands‑on product role (not a shadowing role) that involves shipping features, running experiments, and iterating based on user and behavioural data.

Key Responsibilities

• Work with PMs, founders, engineering, design, growth, and business teams to scope and ship features
• Speak to users regularly to develop deep understanding of behaviour, motivations, and pain points
• Write product requirement documents (PRDs), user stories, workflows, and acceptance criteria
• Design and run experiments across the user journey to improve activation, engagement, retention, and conversion
• Analyze product metrics, funnels, and behavioural data to inform decisions
• Conduct market research and competitor analysis to identify product gaps and opportunities
• Support end-to-end launches including testing, feedback collection, go‑to‑market coordination, and post‑launch analysis
• Take increasing ownership of product modules and drive execution with minimal hand‑holding

Requirements

• ~6 months to 1 year of experience in product, strategy, growth, consulting, analytics, startup roles, or similar fast‑moving environments
• Demonstrated ownership through multiple internships, startup work, side projects, freelancing, or campus initiatives
• Strong curiosity about consumer internet products, user psychology, technology, and business
• Comfortable working in ambiguity and moving quickly without perfectly defined instructions
• Strong communication, structured thinking, and the ability to simplify complex ideas
• Data‑informed decision making and basic familiarity with product metrics and funnels
• Entrepreneurial mindset, high agency, and bias for action

Nice‑to‑haves

• Prior experience working with product, engineering, design, marketing, or growth teams
• Experience building projects, experimenting with AI tools or “vibe coding”, and shipping internet projects

Working environment

• Fast‑paced startup culture valuing resourcefulness, bias for action, continuous learning, and a growth mindset. The company emphasizes resilience, initiative, and a builder/operator mentality.

AI tools vibe coding

Skills

Product Management User Research PRD Writing Experimentation Data Analysis Funnel Analysis Market Research Cross‑functional Collaboration Communication Structured Thinking Ownership Growth Hacking Product Intuition Go‑to‑market Coordination User Testing