Performance Marketing Associate

Leap; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Leap is seeking a Performance Marketer in Mumbai to own lead acquisition and scale paid campaigns across Meta platforms and Google Ads. You’ll be hands-on, scrappy, and data-driven, experimenting with creative strategies to hit aggressive growth goals.

The ideal candidate has 2–3 years in digital marketing or growth roles, with a proven track record in paid media and lead generation. You’ll work in a fast-paced, autonomous environment that values ownership and creativity.

Qualifications

• 2–3 years of digital marketing or growth experience.
• Strong focus on lead acquisition and paid media.
• Hands-on, autonomous approach with data-driven decision making.

Responsibilities

• Own end-to-end lead acquisition and paid campaigns (Meta, Google, etc.).
• Develop, execute, and iterate a robust lead acquisition strategy.
• Take ownership of key distribution channels and minimize reliance on external vendors.
• Conduct A/B tests and experiments to improve campaign performance.
• Monitor key metrics and optimize budgets to maximize ROI and leads.

Skills

Paid media

Social media

Channel management

Growth strategy

Data-driven analysis

Problem solving

Creativity

Communication

Job description

We're looking for a Performance Marketer who's obsessed with growth, social media, and what actually works on the internet. This role is heavily focused on Meta (Facebook & Instagram)- you should be very comfortable running, scaling, and experimenting with paid campaigns there.

You'll own lead acquisition end-to-end: coming up with ideas, launching fast, tracking what’s working, killing what’s not, and constantly iterating to hit aggressive growth goals. We want someone hands-on, scrappy, and curious- someone who likes figuring things out rather than relying on third-party playbooks.

The charter for this role will include:

• Paid Digital Distribution: Lead and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
• Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
• Channel Management: Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
• Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
• Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Ideal Persona:

• 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
• A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
• A proactive, hands-on, and autonomous approach to work.
• Strong analytical skills and the ability to use data to inform decision-making.
• A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Key Skills:

• Paid Media Expertise: Proven, hands-on experience with major paid platforms like Meta Ads and Google Ads.
• Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
• Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
• Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
• Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
• Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
• Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
• Communication: Effective communication skills for internal reporting and collaboration

Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership.

There is minimal management and extreme autonomy.

If the above defines you, you will fit in snugly.

What is Leap?

Leap is a global student mobility platform that empowers students’ aspirations for a global career and education

We have built Leap Finance and Leap Scholar and Yocket

We work at the exciting intersection of fintech & edtech

And we love that we succeed as a business while powering the dreams of talented students!

How far along are we?

We are the leaders in our space by a mile!

We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Read the latest fundraise news here

Who are we as people?

We have a lean, rockstar team.

We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.

We hire slowly and deliberately

You can meet our founders here -> Arnav Kumar and Vaibhav Singh

Arnav tweets here

What will you be doing?

We are now building our leadership team and would love to engage

This is a great time to join the rocketship and participate in the upside -

Broadly,

• You will have tearing-your-hair level complex & challenging problems to solve
• With massive upside if you solve them
• In a super fast paced environment that will challenge you
• With enough resources to be audacious
• And mentorship from an experienced founding team