Process Delivery Specialist-Marketing Operations

IBM; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

IBM Bengaluru is seeking a Content Management Associate to manage content requests, identify requirements by channels, and locate existing content using Adobe DAM and AEM. You will submit requests for new content development when gaps exist and assist in selection from the Adobe DAM with links in Workfront.

You will support copy creation and optimization for email, social, and landing pages, organize the content library, tag assets, and collaborate with internal and external partners to align

Qualifications

• Knowledge of Adobe DAM and AEM tools to support content workstream.
• Knowledge of Workfront for asset management.
• 0-1 years of relevant work experience in campaign planning/marketing resource management tools and digital marketing.
• Strong written and verbal communication skills.

Responsibilities

• Manage requests for content, identify requirements by channels, and locate existing content.
• Determine if content is available with the Adobe DAM and content taxonomy.
• If existing content doesn't meet requirements, submit requests for new content development.
• Assist in the creative selection process from the Adobe DAM and provide the link in Adobe Workfront.
• Support and validate copy creation, adaptation and optimization for all channels including email, social media, landing pages, etc.
• Submit creatives in Workfront for legal and marketing compliance review and approvals.
• Manage organization of the content library to facilitate finding and reuse of assets.
• Assign keywords and labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.
• Collaborate with internal and third-party agency partners on campaign digital asset management.
• Facilitates campaign development collaborating with production partners and marketing stakeholders.
• Collaborate with internal and external key partners to build and deliver content aligned to the approved campaign strategy.
• Act as first line of defense for compliance checks.

Skills

Project management

Analytical skills

Communication

Education

Bachelor's Degree

Master's Degree

Tools

Adobe DAM

Adobe Experience Manager (AEM)

Workfront

Job description

Your role and responsibilities

Manage requests for content, identify the requirements by channels, and locate existing content to meet the requirements.

Determine if content is available with an understanding of the Adobe DAM, content taxonomy.

If existing content doesn't meet the requirements, submit requests for new content development.

Assist in the creative selection process from the Adobe DAM and provide the link in Adobe Workfront.

Support and validate copy creation, adaptation and optimization for all channels including email, social media, landing pages, etc.

Submit creatives in Workfront for legal and marketing compliance review and approvals.

Manage organization of the content library to facilitate to find and reuse of assets.

Assign keywords, and labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.

Collaborate with internal and third-party agency partners on campaign digital asset management.

Facilitates campaign development collaborating with production partners and marketing stakeholders.

Collaborate with internal and external key partners to build and deliver content aligned to the approved campaign strategy.

Act as first line of defense for compliance checks.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Graduate/postgraduate with knowledge and background in Content Management Adobe Digital Asset Management (DAM) and Adobe Experience Manager (AEM) tools to support content workstream.
• Knowledge of using the Workfront tool.
• 0-1 years of relevant work experience in campaign planning/ marketing resource management tools and digital marketing
• Strong written and verbal communication skills

Preferred technical and professional experience

Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions.

Profound project management skills.

Years of Experience:

2 - 4