The Senior Business Development Manager – Software is a strategic growth role responsible for scaling the software business. The role owns large strategic accounts, high‑value pursuits, ecosystem growth, and GTM execution across priority segments.
The incumbent acts as a trusted advisor to customers and partners, shaping digital transformation roadmaps while influencing internal stakeholders, and the ecosystem to deliver sustained software revenue and recurring growth.
Key Responsibilities
Strategic Growth & Market Leadership
- Own software growth strategy for assigned regions, verticals, or national strategic accounts.
- Drive large, complex, multi‑year AVEVA software deals with strong focus on ACV, ARR, and lifecycle value.
- Translate industry trends, digital manufacturing needs, and regulatory drivers into actionable GTM strategies.
Strategic Account Ownership
- Act as executive sponsor for key and marquee customers across Pharma, CPG, MMM, Energy, Water, Infrastructure, and Emerging Industries.
- Engage with CXOs, Board‑level stakeholders, Digital Heads, CIO/CTO, and Plant Leadership to position Schneider as a long‑term transformation partner.
- Influence customer roadmaps covering SCADA, MES, Data Management, Analytics, Cloud, and Performance Intelligence.
Ecosystem & Partner Leadership
- Drive SI / EPC / OEM strategy for AVEVA software in assigned segments.
- Lead partner selection, onboarding, capability development, specialization, and joint GTM plans.
- Govern partner performance, deal participation, compliance, and conflict resolution.
Solution & Value‑Based Selling
- Lead consultative, outcome‑driven selling focused on productivity, compliance, sustainability, asset performance, and digital continuity.
- Shape solution architecture and commercial models in collaboration with presales, and delivery.
- Sponsor strategic pilots, PoCs, lighthouse projects, and customer references.
GTM, Enablement & Execution Excellence
- Drive execution of vertical‑specific GTM programs, campaigns, industry events, and leadership connects.
- Mentor and guide BDMs, sales teams, and presales on Software Solution value positioning and opportunity strategy.
- Provide input to marketing, pricing, portfolio, and product feedback loops.
Governance, Forecasting & Business Discipline
- Own forecast accuracy, pipeline quality, and deal governance in line with company policies.
- Ensure compliance with commercial rules, discounting, partner governance, and legal frameworks.
Key Competencies & Skills
Strategic & Business Skills
- Strong ability to think and operate at strategy + execution level
- Proven experience in managing large deal cycles and executive negotiations
- Strong financial acumen – ACV, ARR, margins, deal structuring
Technical / Domain Expertise
- Deep understanding of Industrial Software & Digital Manufacturing:
- SCADA, MES, Historian, IIoT, Data Platforms, Analytics, Cloud & Edge
- Strong familiarity with AVEVA portfolio (or equivalent industrial software ecosystem)
Leadership & Influence
- Ability to influence without direct authority across matrix organizations
- Strong customer gravitas and presence at senior leadership level
- Coach, mentor, and elevate team capability
Experience & Qualification
- 10–12 years of experience in Industrial Software, Automation, Digital Transformation, or Enterprise Solution Selling
- Demonstrated success in strategic business development or key account leadership roles
- Engineering degree (Instrumentation / Electrical / Mechanical / Computer Science preferred)
- MBA / Executive Management qualification is a strong advantage
Success Metrics
- Strategic software revenue & ACV growth.
- Conversion of large & complex opportunities.
- Partner‑led pipeline contribution.
- Strategic customer references & repeat business.
- Forecast accuracy and governance adherence.
Why This Role Is Critical
This role is pivotal to establish Schnder as the digital backbone of India’s industrial transformation, driving scale, recurring revenue, and ecosystem maturity—while reinforcing Schneider Electric’s leadership in software‑defined, sustainable industries.
What's in it for me?
- High-visibility role where your expertise shapes customer success and organizational strategy
- Opportunity to work as a trusted partner with diverse clients and internal teams
- Recognition as an expert with autonomy and influence across operational areas
- Career growth through leadership opportunities, coaching, and strategic project work
Rewards designed for you
Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we’re here for what matters most to you. Discover more at our Career