Principal Customer Marketing Manager

Mindtickle; Pune District; On-site; INR 4,000,000 - 7,500,000; Full time

Job summary

Mindtickle is seeking a Principal Customer Marketing Manager to build a proof engine behind its claims and drive a unified customer engagement motion across advocacy, voice of customer, lifecycle and retention. You will work closely with customer success, sales, product management, and customers to turn satisfied customers into evidence that fuels adoption, retention, and growth.

You will own onboarding communications, nurture journeys, in-product moments, and webinars that drive adoption and

Qualifications

• 8+ years in customer marketing or related discipline, preferably in B2B SaaS.
• Experience building reference programs, customer stories, and a proof system in B2B SaaS.
• Voice of customer programs and lifecycle, retention, and customer communication motions.
• Evidence-based approach with data orientation and defensible proof.
• Ability to influence across customer success, sales, and product in a fast-moving environment.

Responsibilities

• Build the proof engine with a data-backed proof stack.
• Own customer advocacy including references and stories.
• Run voice-of-customer program capturing structured feedback.
• Drive lifecycle and retention through onboarding communications and nurture journeys.
• Coordinate customer communications across channels and governance.
• Connect proof to revenue motions in deals, renewals, and expansions.

Skills

Customer marketing

Advocacy

Voice of customer

Lifecycle management

Data-driven

Cross-functional influence

Independent contributor

Strategic thinking

Job description

Who we are

Mindtickle is the leading AI-powered revenue enablement platform that combines on-the-job learning and deal execution to drive behavior change and get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product.

Our commitment to innovation has also earned us the "AI-based Sales Solution of the Year" award in the 8th annual AI Breakthrough Awards program (PR Newswire), and a Gold Stevie Award for Sales and Customer Service (Mindtickle) - recognition of our dedication to both product excellence and outstanding customer support.

Job Snapshot

Mindtickle is making a bold claim: that it is the AI-native revenue enablement platform, powered by ElevateOS. Bold claims need proof, and they need customers who stay, expand, and advocate. We are looking for a Principal Customer Marketing Manager to build the proof engine behind the story and to drive a unified customer engagement motion across advocacy, voice of customer, lifecycle and retention, and customer communications. This person turns satisfied customers into evidence and into a flywheel that drives adoption, retention, and growth.

You will work closely with customer success, sales, product management, product marketing, and customers directly. Your mandate is to build a proof stack that backs the platform's claims with credible customer, data, and reference evidence, and to own the engagement surfaces that keep customers passionate and growing. You will be measured on the strength and usefulness of the proof system, on advocacy and voice-of-customer signal, and on retention and expansion outcomes.

Responsibilities will include

• Build the proof engine. Develop a proof stack that backs the platform's claims with customer evidence, before-and-after product proof, and outcome data such as win rate, ramp, manager time saved, and engagement lift, so the company makes strong claims supported by evidence rather than assertions.
• Own customer advocacy. Grow a base of references, customer stories, reviews, and champions, and turn customer wins into reusable proof across sales, marketing, and analyst relations.
• Run the voice-of-customer program. Capture structured customer feedback through surveys, councils, and closed-loop processes, and feed insight back into positioning, product, and the customer experience.
• Drive lifecycle and retention. Own onboarding communications, nurture journeys, in-product moments, and webinars that drive adoption and reduce churn across the customer lifecycle.
• Coordinate customer communications. Act as air traffic control for post-sale communication, keeping operational email, product updates, and governance coherent so customers get the right message at the right time.
• Connect proof to revenue motions. Make sure the proof and advocacy you build is actively used in competitive deals, renewals, expansion conversations, and analyst validation.

Desired skills and experience

• 8+ years in customer marketing or a closely related discipline, preferably in B2B SaaS, with a track record of operating as a senior individual contributor who owns outcomes end to end.
• Customer marketing and advocacy depth. Experience building reference and advocacy programs, customer stories, and a proof system in B2B SaaS.
• Voice of customer and lifecycle fluency. Hands-on experience with VoC programs and with lifecycle, retention, and customer communication motions that move adoption, retention, and expansion.
• Evidence and data orientation. Comfort working with outcome data and turning it into credible, defensible proof, with the judgment to know when a claim is sufficiently supported.
• Cross-functional influence and customer trust. Able to partner across customer success, sales, and product, and to earn the trust of customers directly, in a fast-moving, matrixed environment.
• Operates with high agency in a flat org. This is a senior individual contributor role inside a team going through a transformation. You set your own direction, move without waiting for instruction, and are accountable for the outcome rather than the activity. You can do the work yourself at expert level and design the system that scales it.
• Maker-checker discipline. You treat AI as the maker for manual and repeatable work and yourself as the checker for strategic judgment and quality. You know which decisions can be delegated to a system and which require a human, and you build accordingly.
• Comfort with ambiguity and pace. A self-starter who can stand up a proof engine and engagement motion from the ground up and iterate quickly.

Our culture & accolades

As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.

Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.

Mindtickle is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.