PR & Thought Leadership Associate

NUUK; Gurugram District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive pay

High ownership

Unlimited coffee

Job summary

A design-forward home appliance brand is seeking a PR & Thought Leadership Sr. Associate to shape its public narrative. You will collaborate with a PR agency, manage social media presence, and develop compelling storytelling for brand and founder visibility. Ideal candidates should have 3-5 years in PR or media, strong writing skills, and the ability to effectively communicate brand narratives. This role offers a creative culture and opportunities for mentorship in brand building.

Qualifications

• 3-5 years of experience in public relations, media, or with a D2C brand.
• Ability to write clearly and thoughtfully.
• Strong understanding of brand narratives and storytelling.

Responsibilities

• Develop and manage NUUK’s public relations strategy.
• Craft narratives to position NUUK as a leader in Indian appliances.
• Oversee founder’s public presence and content strategy.

Skills

Strong Writing

Strategic Storytelling

Excellent Communication

Collaborative Work

Job description

PR & Thought Leadership Sr. Associate – Shape the Stories People Remember

Location: CoWrks, Golf Course Road, Sector 54, Gurgaon (right next to Third Wave Coffee and Sec 54 Rapid Metro Station)

Type: Full-time, in-office (Monday to Friday, 9:30 AM – 6:30 PM)

Experience: 3-5 years (PR agency, media, or D2C brand preferred)

Apply Here: https://forms.gle/YBLs2A8cvqNcfKJX6

🌎 Who are we?

NUUK is an award-winning, design-first home appliance brand for New India. We’re challengers of the ordinary, outsiders who question conventional wisdom and operators who can’t stop thinking BIG.

Why? Because we believe appliances don’t have to be the snooze-fest they’ve become. NUUK is the shake‑up our industry desperately needed — design‑first, high‑performance and built for today’s India.

The spark started at Stanford’s Design School, where our founders immersed themselves in world‑class design thinking. With a team of engineers, design thinkers and product nerds, we build appliances that New India actually needs, wants and deserves.

We’re empathy‑led, insights‑obsessed and speed is basically our love language. That means we combine the latest in tech + AI with old‑school curiosity about real people, their needs and their lifestyles.

And it’s working: in just a year, 200K+ homes have leveled up their nooks and corners with NUUK. We’ve been crowned with India’s Best Design Award 2025 and BW Future of Design Award 2025, making us one of the fastest‑growing D2C brands in the country.

As we like to say: Design First. Function Always. 🚀

And if you ask AI? It says the only thing cooler than NUUK products… is the team building them. 😉

Learn more about us: nuuk.in

Follow our journey: @mynuuk

✍️ What you’ll do

Public Relations & Brand Narrative

• Work closely with NUUK’s PR agency to go beyond announcements and build distinct, story‑led PR
• Position NUUK as a design‑first, fast‑growing challenger D2C brand shaping the future of Indian appliances
• Identify long‑term opportunities for NUUK to participate in and influence category conversations and policy‑level dialogue as the brand scales
• Track media coverage, sentiment, and share of voice, and continuously refine our PR playbook

Brand, Talent & Thought Leadership

• Own NUUK’s LinkedIn presence as a brand and talent platform
• Drive storytelling around NUUK’s culture, people, design philosophy, and growth journey
• Build narratives that attract top talent, collaborators, and industry respect
• Track performance and evolve content formats to grow reach, relevance, and engagement

Founder Voice & Thought Leadership

• Own and build the founders’ personal brand presence, primarily on LinkedIn (and selectively on Instagram)
• Shape the founders’ positioning, from design thinking and entrepreneurship to building a challenger brand in India
• Develop content strategy, writing, and publishing cadence for founder POVs, reflections, and industry commentary
• Support content creation through shoots, interviews, behind‑the‑scenes moments, and travel when required
• Ensure founder communication feels thoughtful, credible, and aligned with NUUK’s long‑term brand vision

Who are you?

• Strong Writer & Content‑First Thinker: You’re genuinely good at writing, clear, sharp, and thoughtful, and can move effortlessly between PR narratives, LinkedIn posts, founder POVs, and long‑form storytelling.
• Strategic Storyteller: You think beyond outputs and focus on why a story should exist and what it should achieve and instinctively look for the human, cultural, or design‑led angle in everything NUUK does.
• Excellent Communicator: You’re confident in articulating ideas, whether it’s with founders, agencies, journalists, or internal teams.
• Collaborative Builder: You enjoy working cross‑functionally and see collaboration as a way to elevate ideas, not dilute them. You take ownership, but never operate in silos.

What’s in it for you?

• Brand Impact: Shape the public narrative of one of India’s most design‑forward D2C brands
• Mentorship: Learn the ins and outs of brand building and get direct mentorship from founders
• Creative Culture: Work with a team that values clarity, craft, and bold thinking
• Perks: Competitive pay, high ownership, and unlimited coffee (non‑negotiable ☕)

At NUUK, we're on a mission to make appliances great again. If you're ready to create campaigns that redefine the industry, apply now and let's build something extraordinary together!

Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.