Copywriter (Content)

NUUK; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive pay

Creative freedom

Endless caffeine

Job summary

A design-first home appliance brand is looking for a talented content strategist to lead brand language across web, social, and product communications. The ideal candidate will have 3 to 5 years of experience, ensuring consistent and engaging messaging that embodies the brand's identity. Responsibilities include campaign ideation, copywriting, and collaboration with designers and marketers. Join a creative team that values strategic storytelling and offers competitive pay and creative freedom.

Qualifications

• 3 to 5 years of experience in a similar role, agency experience preferred.
• Ability to connect narratives with consumer behavior.
• Experience in crafting consistent brand voice.

Responsibilities

• Own brand language across all communication mediums.
• Ensure messaging consistency in campaigns and product communication.
• Develop frameworks for storytelling across teams.
• Write compelling copy for various platforms.

Skills

Strategic storytelling

Content strategy

Collaboration

Attention to detail

Copywriting

Job description

📍 Location: CoWrks, Golf Course Road, Sector 54, Gurgaon (right next to Third Wave Coffee and Sec 54 Rapid Metro Station)

📅 Type: Full-time, in-office (Monday to Friday, 9:30 AM - 6:30 PM)

💼 Experience: 3 to 5 years (agency experience preferred)

Apply Here: https://forms.gle/SDc6E8qKpNkibcHeA

Who are we?

NUUK is an award-winning, design-first home appliance brand for New India. We’re challengers of the ordinary, outsiders who question conventional wisdom and operators who can’t stop thinking BIG.

Why? Because we believe appliances don’t have to be the snooze‑fest they’ve become. NUUK is the shake‑up our industry desperately needed — design‑first, high‑performance and built for today’s India.

The spark started at Stanford’s Design School, where our founders immersed themselves in world‑class design thinking. With a team of engineers, design thinkers and product nerds, we build appliances that New India actually needs, wants and deserves.

We’re empathy‑led, insights‑obsessed and speed is basically our love language. That means we combine the latest in tech + AI with old‑school curiosity about real people, their needs and their lifestyles.

And it’s working: in just a year, 200K+ homes have leveled up their nooks and corners with NUUK. We’ve been crowned with India’s Best Design Award 2025 and BW Future of Design Award 2025, making us one of the fastest‑growing D2C brands in the country.

As we like to say: Design First. Function Always. 🚀

And if you ask AI? It says the only thing cooler than NUUK products… is the team building them. 😉

Learn more about us: nuuk.in

Follow our journey: @mynuuk

What you’ll do:

• Own brand language across web, social, packaging, campaigns, and product communication
• Ensure every word, from performance ads to long‑form storytelling, feels distinctly NUUK: premium, witty, and human
• Translate briefs into cohesive narratives that cut across campaigns, product lines, and brand touchpoints
• Develop frameworks for tone, messaging, and storytelling consistency across internal and external teams
• Partner with brand, design, and performance teams to build content that converts without losing character
• Lead ideation for campaigns, launches, and moment marketing initiatives
• Write sharp, scroll‑stopping copy for socials, films, website, and CRM
• Work closely with leadership on thought‑leadership content (LinkedIn, blog, founder POVs)

Who you are

• Strategic Storyteller: You think in narratives, connecting copy, context, and consumer behavior.
• Language Purist with Personality: You can go from punchy to poetic, but always on‑brand.
• Content Strategist: You see the big picture and know how content ladders up to brand and business goals.
• Creative Collaborator: You love brainstorming with designers, marketers, and founders alike.
• Detail‑Oriented: You care about every comma, every kerning, and every headline that leaves the room.

What’s in it for you?

• Creative Leadership: Build and evolve the voice of one of India’s most design‑forward consumer brands.
• Autonomy: Take ownership of campaigns, content systems, and tone‑of‑voice frameworks.
• Culture: Work with a team that blends strategy, storytelling, and design like no one else.
• Perks: Competitive pay, creative freedom, and endless caffeine.

Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.