PR & MARKETING — BUSINESS DEVELOPMENT EXECUTIVE

UBVPL; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

UBVPL seeks a dynamic PR & Marketing — Business Development Executive in Mumbai to drive growth, client acquisition, and revenue expansion. The role focuses on BD and marketing growth, not journalism.

You will build networks, convert prospects, close high-value deals, and increase brand visibility while driving measurable business growth and maintaining key partnerships.

Qualifications

• Bachelor's degree in Mass Communication is mandatory.
• Additional qualifications in Marketing, Business Development, MBA, or PR are advantageous.

Responsibilities

• Identify and convert new business clients and partnerships.
• Pitch services confidently to decision-makers and close deals.
• Negotiate contracts, pricing structures, and partnerships.
• Maintain a strong lead pipeline and timely follow-ups.
• Prepare business proposals and pitch decks; achieve revenue targets.

Skills

Communication

Persuasion

Negotiation

Networking

Emotional intelligence

Time management

Education

Bachelor's Degree in Mass Communication

Tools

Zoho CRM

HubSpot

Salesforce

Job description

Brand Builder Deal Closer Network Architect

EDUCATION REQUIREMENT

Bachelor’s Degree in Mass Communication — Mandatory

Additional qualifications in Marketing, Business Development, MBA, or PR will be considered an advantage.

POSITION OVERVIEW

We are looking for a dynamic, target-driven, and highly persuasive PR & Marketing — Business Development Executive to drive organizational growth, client acquisition, and revenue expansion.

This role is focused entirely on Business Development & Marketing Growth — not Journalism.

The ideal candidate should be capable of:

• Building strong professional networks
• Convincing and converting prospects
• Closing high-value business deals
• Increasing brand visibility
• Driving measurable business growth

The selected candidate will act as the organization’s front-facing growth engine — turning relationships into revenue and opportunities into long-term partnerships.

CORE FUNCTIONAL AREAS

Persuasion & Convincing

• Consultative Selling
• Objection Handling
• Client Confidence Building

Negotiation & Pricing

• Deal Structuring
• Pricing Discussions
• Contract & Terms Closing

PR & Business Development Marketing

• Business Growth Campaigns
• Partnership Development
• Brand Visibility & Networking

KEY RESPONSIBILITIES

1. Business Development & Revenue Growth

• Identify and convert new business clients, partners, and revenue opportunities
• Pitch organizational services confidently to decision-makers
• Negotiate contracts, pricing structures, and partnership agreements
• Maintain a strong lead pipeline and follow-up process
• Prepare business proposals, presentations, and pitch decks
• Achieve monthly and quarterly revenue targets
• Identify upsell and cross-sell opportunities

2. PR as a Business Development Tool (Not Journalism)

• Use PR strategies to strengthen brand credibility and business trust
• Build media, influencer, and industry relationships
• Execute PR-backed marketing campaigns for lead generation
• Coordinate with the marketing team for campaign alignment
• Represent the organization at expos, summits, and networking events
• Track PR activities and their business impact

3. Network Building & Strategic Partnerships

• Build networks with industry leaders, investors, and potential clients
• Represent the organization at business forums and professional events
• Develop collaborative partnerships for mutual growth
• Maintain and update CRM databases
• Generate referrals through professional networks
• Build strong visibility on LinkedIn and professional platforms

4. Persuasion, Negotiation & Deal Closing

• Apply consultative selling and persuasion techniques
• Handle objections and client concerns confidently
• Evaluate market pricing and propose competitive deals
• Structure commercially beneficial agreements
• Draft and review MoUs, agreements, and contracts
• Ensure professional follow-ups until onboarding completion

5. Market Research & Business Intelligence

• Research industries and market expansion opportunities
• Analyze competitor pricing and positioning strategies
• Monitor market trends and emerging opportunities
• Prepare business intelligence reports for leadership

REQUIRED SKILLS & QUALIFICATIONS

Core Skills

• Excellent communication and persuasion abilities
• Strong negotiation and deal-closing skills
• Ability to influence organizations and decision-makers
• Strong networking and relationship-building capability
• High emotional intelligence and adaptability
• Self-motivated and target-oriented mindset
• Strong organizational and time management skills

PR & Marketing Knowledge

• Understanding of PR as a business development tool
• Knowledge of digital marketing and brand promotion
• Experience in campaign planning and execution
• Familiarity with CRM software:
  • Zoho
  • HubSpot
  • Salesforce
  • or similar tools
• Experience with LinkedIn and digital outreach platforms

EXPERIENCE REQUIREMENTS

• Minimum 2 years of experience in:
  • Business Development
  • Client Acquisition
  • BD-focused Marketing
• Proven track record of:
  • Closing deals
  • Building networks
  • Achieving revenue targets
• Experience in client-facing marketing or sales roles preferred
• Existing professional network is an added advantage

PREFERRED QUALIFICATIONS

• MBA or Postgraduate degree in:
  • Marketing
  • Business Development
  • PR Management
• Experience in agencies, startups, or corporate growth roles
• Knowledge of:
  • Proposal Writing
  • Tender Management
  • B2B/B2C Deal Structuring
• Exposure to:
  • Event Marketing
  • Sponsorship Acquisition
  • Partnership Development
• Multilingual communication ability preferred

KEY PERFORMANCE INDICATORS (KPIs)

• Number of business leads generated and converted
• Revenue generated through partnerships and acquisitions
• Growth of professional business network
• Quality of negotiation outcomes and deal pricing
• Success of PR-backed marketing campaigns
• Client retention and satisfaction rates
• Improvement in organizational brand visibility

WHAT WE OFFER

• Competitive salary with incentives and commissions
• Fast-track growth opportunities into senior roles
• Direct exposure to leadership and strategic decisions
• Opportunities to represent the organization at premium events
• Access to a high-value professional network
• Entrepreneurial and growth-focused work culture