PR & MARKETING — BUSINESS DEVELOPMENT EXECUTIVE – Copy

UBVPL; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with incentives

Fast-track growth

Direct exposure to leadership

Premium events exposure

Extensive professional networking

Entrepreneurial work culture

Job summary

UBVPL in Mumbai seeks a dynamic PR & Marketing – Business Development Executive to drive growth, acquire clients, and expand revenue. This role focuses on Business Development & Marketing Growth, not Journalism, and requires building networks, converting prospects, and closing high-value deals.

You will serve as the growth engine, turning relationships into revenue through strategic partnerships, CRM management, and targeted outreach on LinkedIn and other channels, with a strong emphasis on

Qualifications

• Bachelor’s Degree in Mass Communication is mandatory.
• MBA or related BD/Marketing qualification is advantageous.
• Experience in PR as a business development tool is preferred.

Responsibilities

• Identify and convert new business clients, partners, and revenue opportunities.
• Pitch organizational services confidently to decision-makers.
• Negotiate contracts, pricing structures, and partnership agreements.
• Maintain a strong lead pipeline and follow-up process.
• Prepare business proposals, presentations, and pitch decks.
• Achieve monthly and quarterly revenue targets.
• Identify upsell and cross-sell opportunities.

Skills

Excellent communication

Negotiation skills

Network building

Persuasion abilities

Target-oriented

Education

Bachelor's Degree in Mass Communication

MBA in Marketing/PR/BD (advantage)

Tools

Zoho CRM

HubSpot

Salesforce

LinkedIn

Job description

Brand Builder Deal Closer Network Architect

EDUCATION REQUIREMENT

Bachelor’s Degree in Mass Communication — Mandatory

Additional qualifications in Marketing, Business Development, MBA, or PR will be considered an advantage.

POSITION OVERVIEW

We are looking for a dynamic, target-driven, and highly persuasive PR & Marketing — Business Development Executive to drive organizational growth, client acquisition, and revenue expansion.

This role is focused entirely on Business Development & Marketing Growth — not Journalism.

The ideal candidate should be capable of:

• Building strong professional networks
• Convincing and converting prospects
• Closing high-value business deals
• Increasing brand visibility
• Driving measurable business growth

The selected candidate will act as the organization’s front-facing growth engine — turning relationships into revenue and opportunities into long-term partnerships.

CORE FUNCTIONAL AREAS

Persuasion & Convincing

• Consultative Selling
• Objection Handling
• Client Confidence Building

Negotiation & Pricing

• Deal Structuring
• Pricing Discussions
• Contract & Terms Closing

PR & Business Development Marketing

• Business Growth Campaigns
• Partnership Development
• Brand Visibility & Networking

KEY RESPONSIBILITIES

1. Business Development & Revenue Growth

• Identify and convert new business clients, partners, and revenue opportunities
• Pitch organizational services confidently to decision-makers
• Negotiate contracts, pricing structures, and partnership agreements
• Maintain a strong lead pipeline and follow-up process
• Prepare business proposals, presentations, and pitch decks
• Achieve monthly and quarterly revenue targets
• Identify upsell and cross-sell opportunities

2. PR as a Business Development Tool (Not Journalism)

• Use PR strategies to strengthen brand credibility and business trust
• Build media, influencer, and industry relationships
• Execute PR-backed marketing campaigns for lead generation
• Coordinate with the marketing team for campaign alignment
• Represent the organization at expos, summits, and networking events
• Track PR activities and their business impact

3. Network Building & Strategic Partnerships

• Build networks with industry leaders, investors, and potential clients
• Represent the organization at business forums and professional events
• Develop collaborative partnerships for mutual growth
• Maintain and update CRM databases
• Generate referrals through professional networks
• Build strong visibility on LinkedIn and professional platforms

4. Persuasion, Negotiation & Deal Closing

• Apply consultative selling and persuasion techniques
• Handle objections and client concerns confidently
• Evaluate market pricing and propose competitive deals
• Structure commercially beneficial agreements
• Draft and review MoUs, agreements, and contracts
• Ensure professional follow-ups until onboarding completion

5. Market Research & Business Intelligence

• Research industries and market expansion opportunities
• Analyze competitor pricing and positioning strategies
• Monitor market trends and emerging opportunities
• Prepare business intelligence reports for leadership

REQUIRED SKILLS & QUALIFICATIONS

Core Skills

• Excellent communication and persuasion abilities
• Strong negotiation and deal-closing skills
• Ability to influence organizations and decision-makers
• Strong networking and relationship-building capability
• High emotional intelligence and adaptability
• Self-motivated and target-oriented mindset
• Strong organizational and time management skills

PR & Marketing Knowledge

• Understanding of PR as a business development tool
• Knowledge of digital marketing and brand promotion
• Experience in campaign planning and execution
• Familiarity with CRM software:
  • Zoho
  • HubSpot
  • Salesforce
  • or similar tools
• Experience with LinkedIn and digital outreach platforms

EXPERIENCE REQUIREMENTS

• Minimum 2 years of experience in:
  • Business Development
  • Client Acquisition
  • BD-focused Marketing
• Proven track record of:
  • Closing deals
  • Building networks
  • Achieving revenue targets
• Experience in client-facing marketing or sales roles preferred
• Existing professional network is an added advantage

PREFERRED QUALIFICATIONS

• MBA or Postgraduate degree in:
  • Marketing
  • Business Development
  • PR Management
• Experience in agencies, startups, or corporate growth roles
• Knowledge of:
  • Proposal Writing
  • Tender Management
  • B2B/B2C Deal Structuring
• Exposure to:
  • Event Marketing
  • Sponsorship Acquisition
  • Partnership Development
• Multilingual communication ability preferred

KEY PERFORMANCE INDICATORS (KPIs)

• Number of business leads generated and converted
• Revenue generated through partnerships and acquisitions
• Growth of professional business network
• Quality of negotiation outcomes and deal pricing
• Success of PR-backed marketing campaigns
• Client retention and satisfaction rates
• Improvement in organizational brand visibility

WHAT WE OFFER

• Competitive salary with incentives and commissions
• Fast-track growth opportunities into senior roles
• Direct exposure to leadership and strategic decisions
• Opportunities to represent the organization at premium events
• Access to a high-value professional network
• Entrepreneurial and growth-focused work culture