PPC Strategist

Keka Technologies Private Limited; Ahmedabad District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Bliss Web Solution is seeking an experienced PPC Strategist to lead paid media across Google Ads and Meta Ads for eCommerce and high-ticket service clients. This role is about owning strategy, audits, and scaling initiatives.

You will collaborate with the Digital Marketing Lead and PPC Executive to deliver clear performance insights, optimize campaigns, and mentor junior team members, staying ahead of platform changes.

Qualifications

• 2-4 years of proven experience in PPC strategy and campaign management.
• Strong knowledge of both eCommerce and service-based industries, especially high-ticket models.
• Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio.
• Ability to read and act on metrics like ROAS, CPA, CTR, CVR, CP.

Responsibilities

• Build and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue).
• Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps.
• Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns).
• Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions.
• Troubleshoot underperforming campaigns with data-backed action plans.
• Participate in or lead client calls, providing clarity on strategy and next steps.
• Translate client objectives into performance-focused ad strategies.
• Train, support, and mentor junior PPC team members.
• Stay ahead of platform changes, testing new campaign types and bidding strategies.

Skills

PPC strategy

Campaign management

Google Ads

Meta Ads

Google Analytics

Tag Manager

Looker Studio

Budgeting

Strategic scaling

Education

Bachelor's degree in IT/Computer Science or related field

Tools

Google Ads

Meta Ads

Google Analytics

Tag Manager

Merchant Center

Looker Studio

Job description

We’re looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesn't just manage campaigns but owns the strategy, identifies what’s not working, and knows exactly how to fix it.

You’ll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling this role is for a thinker and a doer.

You’ll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery.

About Bliss

Bliss is a your reliable partner in the dynamic digital world. With over 15 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client’s expectations.

• Build and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue, CPL, etc.)
• Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps
• Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns)
• Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions
• Troubleshoot underperforming campaigns with data-backed action plans
• Participate in or lead client calls , providing clarity on strategy, optimizations, and next steps
• Translate client objectives into performance-focused ad strategies
• Train, support, and mentor junior PPC team members
• Stay ahead of platform changes, testing new campaign types and bidding strategies

Skills & Characteristics

• 2-4 years of proven experience in PPC strategy and campaign management
• Strong knowledge of both eCommerce and service-based industries , especially high-ticket models
• Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio
• Ability to read and act on metrics like ROAS, CPA, CTR, CVR, CP
• Excellent skills in campaign structure, budgeting, and strategic scaling
• Strong communicator — can simplify insights for clients and guide execution teams effectively
• Strategic mindset — always thinking about how to improve performance or scale accounts
• Experience in building SOPs, checklists, and guiding process improvement is a plus

Education: Bachelor’s degree in IT/Computer Science or related field